{"id":11566,"date":"2011-08-15T14:18:50","date_gmt":"2011-08-15T14:18:50","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/online-advertising\/"},"modified":"2024-09-17T13:21:49","modified_gmt":"2024-09-17T13:21:49","slug":"online-advertising","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/26362\/online-advertising","title":{"rendered":"Online Advertising"},"content":{"rendered":"
Online advertising is an online marketing<\/a> strategy that involves the use of the Internet<\/a> as a medium to obtain website traffic<\/a> and target and deliver marketing messages to the right customers. It is geared toward defining markets through unique and useful applications.<\/p>\n Online advertising is also known as Internet advertising<\/i> or digital advertising<\/i>.<\/p>\n<\/p>\n
Key Takeaways<\/span><\/h2>\n
\n