Webflow vs Wix – Which One Is Better?

Stuck in a Webflow vs. Wix standoff? You’re not alone. Both website builders offer impressive features, drag-and-drop editor functionalities, and pre-designed templates, promising to whip up stunning websites in a flash.

However, beyond the initial impressions, subtle distinctions emerge, catering to specific user personas. Webflow excels at design flexibility, while Wix shines in user-friendliness.

This in-depth Wix vs. Webflow review delves into their pricing structures, core features, e-commerce capabilities, and blogging functionalities. By the final verdict of this review, you’ll be armed with the knowledge to make an informed decision and select the website builder that perfectly aligns with your requirements.

Webflow

8.5

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Wix

9.2

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Table of Contents Table of Contents

1. Webflow vs Wix Compared
2. Webflow vs Wix Pricing Compared
3. Webflow vs Wix Ease of Use
4. Webflow vs Wix Key Features
5. Webflow vs Wix Integrations
6. Webflow vs Wix Customer Reviews
7. Conclusion - Webflow vs Wix: Which One Wins?
8. How to Choose the Best Website Builder
9. FAQs
10. References

Show Full Guide

Table of Contents

1. Webflow vs Wix Compared
2. Webflow vs Wix Pricing Compared
3. Webflow vs Wix Ease of Use
Show Full Guide
4. Webflow vs Wix Key Features
5. Webflow vs Wix Integrations
6. Webflow vs Wix Customer Reviews
7. Conclusion - Webflow vs Wix: Which One Wins?
8. How to Choose the Best Website Builder
9. FAQs
10. References

Webflow vs Wix Compared

To help you decide between Webflow and Wix, we’ve put together a side-by-side comparison that dives into all the key features. We’ll compare apples to apples, looking at starting prices, domain options, e-commerce capabilities, SEO tools, bandwidth, and more.

Webflow vs Wix Pricing Compared

When it comes to Wix vs. Webflow pricing plans, it’s a neck-and-neck race. While both providers’ subscription tiers are within shouting distance, each plan has its own secret weapon.

We’ll dissect their features, from e-commerce and tools for targeting search engines to storage, to help you find the plan that packs the most punch.

Both Wix and Webflow offer free plans with up to 1 GB of bandwidth to get you started. These are enough to help you get a feel for the platform, but for a serious website, you’ll need to upgrade to one of their premium plans to unlock its full potential.

If you’re just starting out, Wix might be a better option. It offers a 14-day free trial for all premium plans, letting you try it out before committing. On the other hand, Webflow doesn’t offer a free trial, so you’ll need to rely on the complimentary plan to get a sense of things.

Wix and Webflow’s premium plans are comparable in affordability, but their value propositions diverge. Webflow caters to high-traffic websites with generous bandwidth, but unlocking key CMS features is only available on pricier plans.

Despite a slight bump in cost, Wix packs more value into its plans. Not only do you get ample storage space, but Wix throws in automated marketing tools and essential payment features for your e-commerce website from the get-go.

No need to upgrade to the Wix Enterprise plan, just unlock the features you need to run your online business – Wix serves it all up on a silver platter. This is why Wix takes the crown in our pricing showdown.

You can check out our full reviews on Wix vs Webflow for full pricing and more details.

Webflow vs Wix Ease of Use

Both Wix and Webflow offer user-friendly interfaces with drag-and-drop functionality, making it easy to create complex designs – a common feature among e-commerce platforms like Shopify and WooCommerce.

Their intuitive dashboards with well-organized menus provide easy access to everything you need, from managing products and orders to SEO and analytics tools.

Wix may be a better choice if you intend to build content-focused websites with a small ecommerce element or businesses with a limited product catalog. You can use its artificial design intelligence (Wix ADI) tool to tailor a website to your brand, including style, headlines, images, and layout – all without a designer. This is a fantastic time- and budget-saver.

Another benefit of Wix is their extensive library of pre-designed templates allows you to get started quickly. However, extensive customization options are limited. If you want to personalize your website design and add forms, bookings, image galleries, or chat functions, you’ll have to visit the Wix App market, which may cost you extra.

Webflow, on the other hand, lets you customize your website without relying on third-party apps and spending extra money, but it, too, has some limitations. You can tweak basic code to personalize your website but can’t change core functionality. Also, it requires some understanding of web design principles and, potentially, HTML/CSS and JavaScript.

The upside? Webflow doesn’t require plugins, which can cause stability issues and slow down your site. Plus, you won’t have to worry about constantly updating those plugins.

Overall, the Wix websites outrank Webflow, especially for web design novices. If you prioritize getting a website up and running quickly with minimal hassle, Wix is the way to go. Webflow does offer more design power, but requires a bit more learning upfront, suiting more experienced users or those with a designer’s eye.

Webflow vs Wix Key Features

When comparing Webflow vs. Wix features, Wix emerges as a clear winner for your website creation needs, primarily thanks to its wealth of features.

Although Webflow offers unparalleled control over website aesthetics, allowing you to add a touch more creative flair, Wix comes equipped with more built-in SEO tools to help you optimize your website for search engines and promote your content.

In the following section, we’ll compare Wix and Webflow’s offerings to help you make an informed decision.

Webflow vs Wix Integrations

Which provider offers more integrations: Webflow or Wix?

While both contenders offer a myriad of third-party apps and tools, Webflow reigns supreme with its ability to connect to almost anything through code, though it requires coding know-how. However, this trade-off is worth it for website design control, even making up for Webflow’s lack of built-in e-commerce and SEO features.

• Webflow: This website builder is a designer’s playground, offering pixel-perfect control and plenty of integrations through code and APIs. While some coding knowledge is needed for advanced integrations, it’s not necessarily a dealbreaker. APIs enable advanced features and complex integrations that might not be available through the Wix App Market.

Webflow throws open the integration toolbox, boasting connections to over 238 tools and apps. It lets you embed powerful forms that connect directly with your HubSpot CRM, helping you automate tasks and boost efficiency.

And if you’re looking to keep tabs on your website’s performance, Webflow integrates with big hitters like Google Analytics, Facebook Pixel, and Hotjar, giving you the data you need to keep your finger on the pulse of your website’s success.

• Wix: This provider focuses on ease of use with a robust app market for adding functionality without coding. It’s ideal for beginners and small businesses seeking an all-in-one solution with built-in tools. However, integration capabilities are limited to the available apps, plus some premium options cost extra.

Wix’s trump card is Wix Ascend, which offers a whole suite of CRM and email marketing business tools. Plus, it plays nicely with multiple payment gateways, including PayPal, Stripe, and Square so that you can accept money from customers worldwide.

However, when it comes to integrations beyond their ecosystem, Wix falls a bit short. Unlike Webflow, your API options are limited to Zapier, for automation only.

Webflow vs Wix Customer Reviews

Looking at the overall user experience, Wix appears to have an edge in user ratings compared to Webflow. This could be due to Wix’s reputation for being easier to use—a quality that often translates into happier customers, especially beginners.

Wix’s Trustpilot reviews are brimming with praise for user-friendliness and exceptional customer service. Multiple reviewers laud Wix as a straightforward website builder, highlighting the platform’s intuitive drag-and-drop interface.

Wix’s customer support also receives high marks, with users raving about “quick to help” and “knowledgeable” representatives who “don’t leave you hanging.”

However, a couple of users mention “glitches” encountered with the mobile view of their website, and one expresses frustration over what they perceive as “hidden costs.” Overall, though, Wix’s Trustpilot reviews paint a positive picture of a beginner-friendly platform that prioritizes both design freedom and exceptional customer care.

Of course, we’re keeping a level playing field here and dissecting Webflow’s reviews as well to give you a complete picture before you make your choice.

While browsing Webflow’s Trustpilot reviews we discovered a number of reviewers consistently praise the platform’s unparalleled design control and fast loading times. Webflow also gets points for its developer-friendly features, with a few users praising the ease of code export and smooth CMS integration.

While a couple of mentions hint at room for improvement, specifically in the customer service department, where a couple of users complained about the lack of support agents and long response times, the overall sentiment highlights Webflow’s strength as a creative tool for design-focused users who crave customization muscle.

Read all Webflow reviews on Trustpilot

Read all Wix reviews on Trustpilot

Conclusion – Webflow vs Wix: Which One Wins?

In the final Webflow vs. Wix showdown, Wix emerges as the more well-rounded champion for most website-building needs. While Webflow throws a knockout punch for design enthusiasts with its pixel-perfect control and seamless integrations through APIs, Wix delivers a winning combination of features, ease of use, and affordability.

For those just starting out, Wix is a breeze to use. Even a complete novice with zero coding knowledge can build a professional-looking website in a short amount of time. Wix’s drag-and-drop interface is intuitive and user-friendly, and its AI tool can even create a website based on your preferences.

On the other hand, with Webflow, you’ll need to invest more time upfront to learn the ropes.

Wix also packs more value into its pricing tiers. Its basic plan comes loaded with features like SEO tools and app integrations through its App market, giving you a lot of bang for your buck.

While competitively priced, Webflow requires you to upgrade to higher tiers to unlock essential features like a CMS, which is essentially like paying extra for the privilege of using your own toolbox.

Finally, Wix shines in terms of customer support. Their team is known for being helpful and responsive, ensuring you won’t get stuck in the mud if you encounter any problems. With Webflow, you might experience a bit of a wait for assistance, and their support might be better suited for users with some technical background.

So, if you’re looking for a user-friendly platform packed with features and outstanding customer service, Wix is the way to go. Webflow is a powerful tool for designers and developers, but for most (regular) users, Wix offers a more straightforward and enjoyable website-building experience.

With Wix, you can have your cake and eat it, too – a beautiful website built quickly and easily.

How to Choose the Best Website Builder

Building a website shouldn’t be a house of cards. To ensure a smooth website-building experience, let’s explore some crucial elements to consider when picking your perfect website builder:

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