Apple Event 2024: What to Expect

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Key Takeaways

  • Apple’s iPhone 16 event on September 9 is expected to unveil the iPhone 16 lineup, featuring new AI chips and potential design updates.
  • The event may also showcase the Apple Watch Series 10, AirPods 4, and a redesigned Mac mini.
  • Watch the live stream at 10:00 a.m. PT on Apple’s website, YouTube, or Apple TV.

Apple’s iPhone 16 event on September 9 will unveil the iPhone 16 series with AI-optimized A18 chips.

The event will also see the launch of the Apple Watch Series 10, AirPods 4, and possibly a redesigned Mac mini.

Apple’s highly anticipated iPhone 16 event will take place on September 9. The event is expected to showcase the iPhone 16 lineup, which is rumored to feature AI-optimized A18 chips and several notable improvements. Along with the iPhone 16, Apple might also unveil other products, including the Apple Watch Series 10 and AirPods 4.

This launch is crucial for Apple as it aims to recover from slow sales, especially in its wearables, home, and accessories sectors.

What to Expect from Apple Event 2024

iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max

Although Apple hasn’t announced an official release date for the iPhone 16, the anticipation is high as the company usually launches its flagship iPhone in September. This year, the spotlight will be on the iPhone 16 lineup, which is expected to include four models: the iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max.

The iPhone 16 models are rumored to feature new colors and a revised rear design. Leaks suggest a new vertical camera arrangement, similar to the iPhone 12 and X, replacing the diagonal setup from the iPhone 13. This change could enhance landscape video capture and reduce lens flare. The iPhone 16 Plus is expected to have a smaller battery capacity of 4,006mAh, an 8% decrease, while the iPhone 16’s battery might increase by 5.8% to 3,561mAh.

The Pro models are anticipated to have larger screens, upgraded cameras, and improved cooling. The iPhone 16 Pro is expected to feature a 6.3in display, a micro-lens OLED screen, the A18 chip, 8GB of RAM, a 48MP Ultra Wide camera, a periscope lens with up to 5x optical zoom, and support for Wi-Fi 7. Battery charging could improve to 40W wired and 20W wireless, with a slight increase in battery size.

Both the iPhone 16 Pro and Pro Max might share the same cameras, including a 5x “tetraprism” telephoto lens and a 48MP ultrawide sensor. The Pro Max may feature a 6.9in display and feature pressure-sensitive side buttons, allowing for DSLR-style focusing and shooting.

For more details on the rumored specifications and anticipated release date of the new iPhones, check out our comprehensive overviews about the iPhone 16 and iPhone 16 Pro.

Apple Intelligence

Apple is also expected to introduce new AI features, including advanced screen comprehension and enhancements announced at WWDC in June. These may include enhanced Siri capabilities, image generation, AI-driven text rewriting, and call capturing and conversion.

The glowing imagery on the official invite might hint at Apple Intelligence, which features a similar glow effect when Siri is triggered. While these AI features may not debut with the iPhone 16, they are expected to be introduced shortly after, likely through the iOS 18.1 update.

Apple Intelligence requires powerful processors; currently, only the iPhone 15 Pro’s A17 Pro chip supports it, but the iPhone 16 is anticipated to feature the new A18 chip.

Apple Watch Series 10 and Apple Watch Ultra 3

The new iPhone won’t be the sole highlight of the upcoming event. Apple is expected to unveil the Watch Series 10, rumored to feature a thinner case, a larger screen similar to the Apple Watch Ultra, and a new chip for future AI enhancements.

The Watch Ultra is expected to feature a microLED display, S10 chip, and upgraded health monitoring. Improved battery management and AI-powered Siri are also anticipated inclusions. Its design is likely to remain similar to the previous model, with a rugged titanium case. There are also rumors of a new plastic Apple Watch SE.

AirPods 4

The upcoming AirPods lineup is anticipated to feature refreshed entry-level and mid-range models, plus a USB-C variant of the AirPods Max, which might also be available in new colors. Bloomberg’s Mark Gurman reports that these new models will succeed the second- and third-generation AirPods. The mid-range model is likely to adopt a Pro-like design with noise cancellation and a charging case equipped with a speaker for Find My functionality. While the third-generation AirPods didn’t perform as well due to their higher price and lack of removable ear tips, the new versions will keep the tipless design and offer USB-C charging.

Mac Mini

Rumors suggest that Apple is planning a major redesign of the Mac mini, potentially eliminating the USB-A port. Analysts believe this new model could be Apple’s smallest desktop yet, approximately the size of an Apple TV streaming box. The upcoming Mac mini is expected in two versions: one with the standard M4 chip and another with the more powerful M4 Pro chip. An M Pro version may follow in October, with speculation that it could be announced at the iPhone event or a separate one, similar to last year’s iMac M3 launch. However, since the Apple event will mainly focus on iPhones and smartwatches, a brief mention of the new Mac mini is unlikely.

When and Where To Watch Apple Event 2024

Apple’s iPhone 16 event will be held in Cupertino, California, on September 9 at 10:00 a.m. PT (1:00 p.m. ET / 6:00 p.m. GMT / 7:00 p.m. CET). It will be streamed live on YouTube, Apple TV, and Apple’s website.

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