When you buy through affiliate links in our content, we may earn a commission at no extra cost to you. Learn The best marketing automation software helps businesses reach more prospects, convert them into leads, and nurture healthy relationships with clients. These tools allow marketing departments to automate repetitive tasks and make marketing campaigns more effective.
In this guide, we’ve reviewed and compared the best marketing automation solutions available on the market today. We’ve analyzed vital aspects such as pricing, third-party integration, and marketing features and compared how these selected marketing automation solutions perform in different niches. Read on and find out what the best marketing automation software is today and how you can use it to boost your campaigns.
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The 10 Best Marketing Automation Tools Shortlisted
For those in a hurry, here’s a quick breakdown of the best marketing automation software tools. Find out what makes each software solution stand out from the rest of the crowd before you hit the bookmark button.
- HubSpot – $18 per month – The best marketing automation tool in 2024. It offers a comprehensive reports and analytics feature that allows marketers to target pain points and improve their marketing strategy.
- Campaigner – $59 per month – Analyzes and categorizes conversions to detect patterns and help boost win rates.
- Mailchimp – $13 per month – Use the A/B Testing feature to compare different website versions and select the one that drives the best results.
- AWeber – $12.50 per month – Offers a simplified website builder, allowing users to create a website from scratch and implement web push notifications for better visitor engagement.
- Constant Contact – $12 per month – Get the best out of social media campaigns by automating Instagram and Facebook ads. Use a 60-day free trial to test Constant Contact for free.
- GetResponse – $11.30 per month – Call on AI assistance to create compelling email campaigns that reach just the right audience. Offers a 30-day free trial.
- Systeme.io – $27 per month – Take advantage of a comprehensive library of features that includes a website builder, unlimited blog posts, email campaigns, workflows, and marketing automations for free.
- Freshmarketer – $19 per month – Includes enterprise-grade features, such as advanced metrics and segmentation, at an affordable price. Use Advanced Webhooks to safely pass information from your platform to third-party apps.
- Brevo – $25 per month – Comes with a comprehensive library of features even at the lowest subscription level. Create unlimited contacts and use WhatsApp campaigns to target a broader audience.
- MailerLite – $18 per month – Use Facebook Campaigns to automate social media advertisements. Segment your prospects using custom reports and save money by only targeting audiences interested in your product or services.
Why Every Business Needs Marketing Automation
Marketing automation uses tools and processes to simplify omnichannel marketing and reduce the need for manual human input to drive campaigns.
Automation tools in marketing make teams more productive by taking over tedious and repetitive tasks, including:
- Sending personalized emails and text messages
- Scheduling posts for social media
- Manging targeted advertising
- Generating auto-responses
As a result, marketing teams become more productive and efficient over time. Automation tools in marketing and sales have rapidly gained traction, especially in the years since the COVID-19 pandemic.
It can also improve collaboration between departments, such as sales and marketing, resulting in increased customer satisfaction, higher efficiency, and enhanced ROI.
The benefits of introducing automated marketing tools to your working environment can include:
- Increased departmental and employee efficiency
- Improved collaboration between departments
- Improving customer experiences and relationships
- Enhanced sales efficiency
- Improved responses to customer needs for better customer service
- Instantaneous reports and feedback
- Reduced need to hire external contractors
Key Features to Look for in Marketing Automation Software
Here are key features to look for when searching for the best marketing automation software to unlock the transformative power of AI for your campaigns.
Email Marketing Automation
Email marketing automation can trigger automated reactions once your subscribers have taken a specific action. This allows you to create different marketing strategies that target specific customer groups. As a result, email marketing automation can have a significant impact on boosting business operations.
For example, you can create a series of automated responses once a visitor subscribes. This can be in the form of a greeting message, product advertisement, or any type of text that calls on the user to take action and engage with a product.
In the past, companies had entire departments dealing with messages like these, which required significant investments of time and money. Nowadays, the best marketing automation software solutions have built-in email functionality, which saves money and allows better time management and increased efficiency.
Lead Management
Lead management covers the process of acquiring and managing potential customers, including:
- Capturing leads
- Tracking and qualifying potential customers
- Distributing leads to the right departments
- Nurturing relationships with acquired clients
Automation tools with lead management allow you to analyze each prospect using predefined parameters. As a result, it makes it easier for companies to segment prospects and assign value to each lead.
This way, you can use the marketing automation software to define cold, warm, and hot leads. Consequently, it’s easier for companies to define their marketing strategies and deliver a more personalized approach based on automated lead management reports.
CRM Integration
Companies use various platforms to improve content management, import and export data, and connect with different social media channels. The best marketing automation software integrates with all major marketing and sales platforms, like the best CRM software solutions and ecommerce platforms.
Make sure to check if the marketing automation tool of your choice works with CRM tools like Monday, Pipedrive, Salesforce, Act!, or Zoho, depending on your needs.
Reporting
A great marketing automation tool should boast advanced reporting capabilities to visually present data, using reporting to gather and analyze essential customer data and deliver information you can act and iterate on.
Being able to create custom reports based on your KPIs to improve marketing performance is extremely useful. As a result, you can get a sense of all the strengths and weaknesses of your campaigns at any time.
Use marketing automation reporting features to learn about vital details such as the number of clicks on your website, impressions, click rate, and cost-to-click information.
Management of Social Media Campaigns
Consequently, they help marketing teams to convince and convert prospects into customers. Automation tools in marketing can analyze the market and collect data to deliver information about brand mentions so you can create a response strategy.
This feature allows marketers to schedule social media posts from a centralized hub, thus saving time and money for marketing-oriented companies in the long run.
The Best Marketing Automation Platforms Reviewed
Now that we’ve covered the key details about marketing automation tools, let’s dig into specifics. Below, you’ll find an in-depth review of the best marketing automation software solutions, their advantages and disadvantages, as well as other details important to different niches.
1. HubSpot – Overall, the Best Marketing Automation Tool in 2024
HubSpot is our number one pick for the best marketing automation tool in 2024 for several reasons. You can automate email drip campaigns, customize workflows, and automate lead scoring and follow-up campaigns. It also offers one of the best automotive CRM software systems around to effectively manage leads.
HubSpot is the best email marketing automation software. It boasts a simplified dashboard everyone can use, regardless of their previous experience. The interface is intuitive and well-designed, with clearly defined buttons that provide an explanation for every action.
| Best For | Starting Price | Contacts on Starter Plan | Free Version | Free Offerings | Top 3 Features |
| Best Overall | $18/m | 1,000 | Yes | – 2,000 emails per month – Two retargeting ads -100 list segmentations |
– Reporting Dashboard – Website Traffic – Email Automation |
You can select between three different types of email, including a regular, automated, or RSS email. HubSpot will then help by providing a list of templates for various use cases. You can choose between welcome, promotion, plain, or newsletter emails and start your campaign with a single click or create one yourself.
Setting up the task is intuitive. If you don’t have a campaign yet, HubSpot will help you create one with its advanced settings.
You can track the campaign’s performance with the Analyze button. This option unlocks access to tons of valuable information you can use to optimize your email marketing campaign.
Through this feature, you can view the number of sent emails, the open rate, clicks, and click-through rate percentages. You can also get a detailed report about the number of delivered emails, the hard bounce rate, unsubscribed, and spam report rates.
These crucial details can help you optimize your content and make it more appealing to potential clients.
Overall, HubSpot is a great CRM marketing automation tool. You can easily integrate its customer relationship management tool with the marketing automation software for great results – and quickly start boosting your departments’ communication and productivity.
This might sound daunting, but it’s a fairly intuitive platform – though technical support will cost extra.
Pricing
The HubSpot marketing automation comes as a part of the Marketing Hub platform and is available for individuals and enterprises.
HubSpot is also available for free. This is great for freelancers and beginners, but it has some limitations.
For instance, the Starter plan, which is only $18/m, has tons more features, including custom targeting by country or URL, 1:1 technical support, and email and app chat support – and you can get deep insights into your email reputation over time.
Pros
- Provides detailed reporting about each campaign
- Supports customer reports per your KPIs
- Create forms to gather customer data
- Offers email reply tracking and ad retargeting for reaching cold leads
- Beginner-friendly platform
Cons
- Additional technical support costs extra
2. Campaigner – Great for Conversion Tracking
Campaigner allows you to create marketing automation processes, track conversions, and grow your audience by designing appealing landing pages for marketing and ecommerce businesses.
The platform looks simple, and you can easily access the dashboard, library, contacts, autoresponders, forms, and reports from the navigation pane.
| Best For | Starting Price | Contacts on Starter Plan | Free Version | Free Offerings | Top 3 Features |
| Ecommerce | $59/m | Up to 5,000 | 30-day free trial | N/A | – Drag & Drop Email Editor – Social Interaction – Conversion Tracking |
Thanks to its huge library of features, Campaigner is in a similar league to HubSpot, the best email automation platform around. Like its competitor, it offers comprehensive reporting, and you can track recently modified campaigns and compare the numbers between subscribed and unsubscribed visitors.
You can also check the number of new and unsubscribed leads to get a better idea of how your marketing campaign is progressing at a particular point in time.
Campaigner allows you to integrate with social networks to expand brand awareness and increase audience reach. You can create personalized emails and group prospects by activity, demographic data, or past behavior. You can also create customized content based on your client’s location to expand your market.
More importantly, the Campaigner’s Conversion Tracking feature allows you to get a real-time summary of all your conversions. You can get insights into recent conversions and frequent conversions to detect key values and improve your marketing campaign.
You can use the conversion data to create automation workflows, guide subscribed users through your sales funnel, and convert them into satisfied customers. While there is a lot of functionality on offer, Campaigner doesn’t offer a free plan, and its cheapest options are a bit more expensive than HubSpot.
Pricing
You can choose between four pricing plans. The price for the Starter plan is $59/m. This plan includes the drag-and-drop editor with 900+ responsive templates, social integration, segmentation, and the Facebook Audience Builder.
Features like Automation Workflows, Sales Engineering, and Ecommerce Integrations are available at higher subscription plans.
Pros
- Drag and drop email building editor with 900+ templates
- Landing page editor is available at all subscription levels
- Integrates with all major social media channels
- Conversion tracking feature for creating more effective campaigns
Cons
- A bit pricey for beginners
3. Mailchimp – Marketing Automation at its Best
Mailchimp is a simple-to-use tool for marketing automation with a massive library of features such as pre-built email templates, reporting and analytics, email scheduling, and A/B testing.
Mailchip doesn’t limit itself to automation in marketing. It offers software for building real-estate and accounting websites and is known as one of the best wedding website builders, among other things.
| Best For | Starting Price | Contacts on Starter Plan | Free Version | Free Offerings | Top 3 Features |
| Email Marketing | $13/m | Up to 500 | Yes | – 5,000 emails – 500 contacts |
– A/B Testing – Reporting & Analytics – Comparative Reporting |
We rate Mailchimp as the best marketing automation software for A/B testing – using quantitative and qualitative methods to help you understand visitor behavior, pain points, and engagement rates to enhance customer satisfaction.
Mailchimp enables you to test alternative versions of landing pages against the original, with different customers being shown different page designs. This process plays a crucial role in Conversion Rate Optimization – improving your website or landing page based on website visitor behavior.
The platform uses advanced algorithms to deliver statistical analysis on campaigns, like the number of clicks, click-through rate, and Return on Ad Spend (ROAS). As a result, you can gauge which iterations worked the best and optimize their marketing campaign with ease.
The free plan compares well to Campaigner, and it’s a great solution for email marketing, but if you want a more exhaustive feature set, it is worth considering HubSpot.
Pricing
You can get Mailchimp for free. However, the free version is limited to one user and supports only 1,000 monthly emails. It also has limited functionality, which isn’t ideal for growing companies.
Features like A/B testing and email scheduling are available at higher tiers. You can unlock advanced marketing features like Predictive Segmentation, Multivariate Testing, and Comparative Reporting by going for a paid plan.
Pros
- Great free plan
- Features A/B testing method for better website optimization
- Integrates with over 300 third-party apps
- Provides real-time action data for boosting marketing strategies
Cons
- Marketing tools available in English only
4. AWeber – Great for Small Businesses and Startups
AWeber is the best marketing automation software for small businesses. You can create your own webpage using a simple drag-and-drop builder with plenty of templates and integrate countless marketing automation functions.
AWeber allows you to create unlimited landing pages and get as many subscribers as possible at a fixed price. Once you create your website, you can use unlimited email automations and custom segments – though these do have to be assigned manually.
| Best For | Starting Price | Contacts on Starter Plan | Free Version | Free Offerings | Top 3 Features |
| Push Notifications | $12.50/m | Unlimited | Yes | 500 contacts | – Web-Push Notifications – Email Automations – Advanced Reporting and Analytics |
The web Push Notifications feature is the highlight of AWeber marketing automation software. You can access the platform’s knowledge base and learn more about how to set up push notifications and customize the Opt-in Prompt if this is your first time using such an option.
You can set up push notifications by clicking on the Web Push option. Once you do that, you need to input the website URL and create or upload the logo. AWeber allows you to use plugins to create a recognizable logo and alter the push notification header and footer.
The Opt-In Prompt option helps you get new website subscribers. You can set for how long a user must be on your website before the Opt-In window pops up. This way, AWeber helps users drive engagement, increase website or app usage, and increase conversions.
You can use the Reporting and Analytics feature to determine how your new push notification campaign performs and make necessary corrections.
Finally, AWeber allows you to collaborate with your team by integrating the platform with some of the best free CRM software products like Freshsales and HubSpot.
Pricing
AWeber offers a free plan. However, it’s limited to 500 subscribers and allows the creation of only one landing page that offers basic email support.
But, if you wish to enjoy unlimited subscribers and advanced analytics and reporting, we advise you to go for premium subscriptions. You can get an AWeber Lite account for only $12.50/m.
Pros
- Push notifications feature to increase customer engagement
- Unlimited email automations and custom segments
- Advanced reporting and analytics for better marketing campaign optimization
- 24/7 support
Cons
- Lacks automated segmentation
5. Constant Contact – Create Effective Social Media Campaigns
Constant Contact is the best marketing automation software for simplifying social media campaigns. It boasts an intuitive dashboard that allows you to post on Instagram, Twitter, Linkedin, and Facebook with one simple click.
Designing your social media campaign has never been easier, thanks to Constant Contact. You start by clicking the “Create” button in the top right. From there, you need to pick the Social Posts option. Once you do that, you get to choose between the Facebook and Instagram Ad and Facebook Lead Ad features.
| Best For | Starting Price | Contacts on Starter Plan | Free Version | Free Offerings | Top 3 Features |
| Social Media Campaigns | $12/m | Up to 500 | 60-day free trial | N/A | – A/B Testing – Social Media Integration – Automation Templates |
Constant Contact will ask you to connect your social media account with the platform. You can add several accounts and change the payment settings from the prompted window.
You need to complete different sections before you begin capturing leads on the selected social network. First, you need to select pages that feature your social media ad. After completing this step, you can design your lead ad by adding text and images.
Select your audience by choosing the category type audience type and inputting gender, age, and location information. You can add country, zip codes, and state. Moreover, you can also opt to include visitors that match the specific criteria related to your campaign.
Finally, you can add your budget to determine the ad duration and start date. From that moment, all you need to do is relax and let Constant Contact do the job for you and, hopefully, reap the monetary benefits once the campaign ends.
Only having one user on the starter plan is a bit of a limitation, though, and HubSpot, Mailchimp and Systeme.io all offer a fair bit more for less.
Pricing
The Constant Contact pricing plans start from $12 per month. This price includes 1 GB of storage, phone and chat support, automations, landing pages, and AI content recommendations.
The good news is that you can test Constant Contact for free. You can get any subscription plan and try it for 14 days at no cost, so you have enough time to see whether the platform suits your needs.
Pros
- AI content recommendation for beginners
- Social media integration and ad management
- Up to 25 GB of storage
- Web sign-up forms for better customer engagement
Cons
- Starter plan is limited to one user
6. GetResponse – Get Premium AI-Assistance
GetResponse offers some of the best email automation tools based on AI assistance. It’s incredibly easy to use and allows beginners to fast-track their online marketing success.
It’s a great unique selling point and allows the platform to stand its ground against the other entries on our list.
| Best For | Starting Price | Contacts on Starter Plan | Free Version | Free Offerings | Top 3 Features |
| AI Email Generator | $11.30/m | Up to 1,000 | 30-day free trial | N/A | – Autoresponders – AI Campaign Generator – Sign-Up Forms Generator |
Go to Email Marketing and choose the Create Newsletter button. Pick an AI Email Creator option and briefly describe what your email is about. Once you do that, you need to type in about what kind of business you have and who the email is for. Select the type of email you wish to create. And you’re done.
You can create announcements, welcome emails, invitations, and sales emails. Finally, you can determine the tone of your emails to help GetResponse generate an email that’ll hit the right audience and get the most out of your email marketing campaign.
Automating your email marketing can help you significantly scale up with minimal resources. The platform also comes with tools like sign-up forms – though these aren’t optimized for mobile.
Pricing
By selecting the 24-month plan, you can get this email marketing software for only $11.30 per month. This plan includes an AI email generator, autoresponders, and website and landing page generators.
Once your company is scaling, you can select the Marketing Automation plan, which is $35.10/m. This option allows you to use marketing automation, webinars, contact scoring, and sales funnel features.
Pros
- AI email generator for instant email creation
- Autoresponder script that automates email replies
- AI campaign generator for simplified email and landing page creation
- Sign-up forms generator for better customer engagement
Cons
- Forms aren’t mobile-optimized
7. Systeme.io – Best Free Marketing Automation Software
Systeme.io provides you with some of the best marketing automation tools for free. This is great for beginners and those starting their own business on a budget.
The Systeme.io free account allows you to create unlimited blog posts using one of the best website builders for SEO. Once you create your webpage using a simple drag-and-drop builder, you can proceed with expanding your contact database.
| Best For | Starting Price | Contacts on Starter Plan | Free Version | Free Offerings | Top 3 Features |
| Marketing Workflows | $27/m | 5,000 | Yes | 2,000 contacts | – A/B Testing – Workflows – Email Campaigns |
The best part about creating a website with Systeme.io is that it allows you to use the A/B testing feature free of charge. Although this is a one-time feature, it’s pretty useful as it helps you create two versions of the website and choose the one that works best for your business.
In addition, Systeme.io allows you to use one automation rule, workflow feature, and email campaign as part of the free plan. That said, the addition of integrations would be a huge positive.
Pricing
Besides the free A/B testing, automation workflows, and email campaigns, Systeme.io lets you create up to 2,000 contacts at no cost.
Once your business grows, you can go for premium plans, which give you the freedom to use all of its features unlimited times.
Pros
- Intuitive website SEO builder
- Create unlimited blog posts
- Free A/B testing, marketing workflows, automations, and emails
- No limitations on feature usage on the highest plan
Cons
- No third-party integration
8. Freshmarketer – Enterprise-Level Automation Software
Freshmarketer is a good choice for those who aim to raise their business to the highest levels. Due to its affordable pricing plans, it’s not only the best enterprise marketing automation software but an excellent solution for mid-range companies as well.
Freshmarketer allows you to create up to 100 marketing contacts on its cost-free plan. However, should you decide to use either WooCommerce or Shopify, commonly known as one of the best ecommerce website builders, for creating your online store, this limit will be raised to 10,100.
| Best For | Starting Price | Contacts on Starter Plan | Free Version | Free Offerings | Top 3 Features |
| Enterprises | $19/m | Up to 2,000 | Yes | – 100 contacts – 10,100 contacts for Shopify and WooCommerce |
– Transaction Emails – Advanced Metrics – Segmentation Based on Custom Events |
The reason why this marketing automation system is one of the best in the business lies in its Advanced Webhooks feature. This option is great for enterprises that typically use lots of apps.
You can use the Advanced Webhooks feature as a part of Journeys, allowing you to pass information from the automated marketing platform to a third-party app.
This way, you’ll ensure all teams involved are on board with the processes and tasks without the risk of losing valuable pieces of information along the way.
Pricing
Freshmarketer is available for free. It allows you to create up to 100 contacts and email marketing campaigns. While this is great for mid-sized businesses, it’s insufficient for enterprises.
Because of that, we recommend getting the Enterprise subscription plan, which is one of the cheapest on the market for large-scale firms. In addition to tons of features and functionality, you get a dedicated account manager, which will help you get your team on board and implement automated processes optimally.
Pros
- Integrates well with Shopify and WooCommerce
- Dedicated account manager for faster issue resolution
- Advanced metrics for optimizing marketing campaigns
- Create custom events for customer segmentation
Cons
- Limited number of contacts per month for non-Shopify or WooCommerce users
9. Brevo – Great Solution for Freelancers
Brevo is the best marketing automation software tool for freelancers and part-time workers. It’s cheap and reliable and offers plenty of functionalities.
The platform has everything you need to start your business, whether you intend to use it as your primary source of income or as a side gig. It offers a massive number of features at lower subscription levels so that it won’t make a significant impact on your budget.
| Best For | Starting Price | Contacts on Starter Plan | Free Version | Free Offerings | Top 3 Features |
| WhatsApp Campaigns | $25/m | Unlimited | Yes | – Unlimited contacts – 300 emails per day |
– Unlimited Time-Sensitive Emails – A/B Testing – Advanced Statistics |
In addition to the standard package of options you’ll typically find with other automated software solutions, Brevo introduced one unusual feature – WhatsApp Campaigns.
Following Meta’s expansion of WhatsApp Channels, reaching audiences through this social media service has never been easier. This comes with all plans, but you’ll need to upgrade to Business for A/B testing.
Pricing
The Brevo free account is available for anyone. However, this subscription plan limits users to only 300 emails per day.
As a result, going for the Starter account makes more sense, especially if you consider it’ll cost you only $25/m. You get 20,000 emails per month, basic reports and analytics, email personalization, and WhatsApp Campaigns included in the price.
Pros
- Feature-packed starter account
- WhatsApp Campaigns for increased reach
- Unlimited time-sensitive emails
- Workflow editor for advanced marketing automation
Cons
- A/B testing only available at Business level
10. MailerLite – Best for Facebook Integration
MailerLite is great if you want to get the best out of Facebook’s 3 billion active users. It allows you to save money by focusing only on campaigns that produce the best results.
You can easily integrate MailerLite with your Facebook account by selecting this option from the Integrations feature. The platform allows you to create custom segments for this social network or to sync with the existing data, whatever suits you the best.
| Best For | Starting Price | Contacts on Starter Plan | Free Version | Free Offerings | Top 3 Features |
| Facebook Campaigns | $18/m | Up to 500 | Yes | – 1,000 contacts – 12,000 monthly emails |
– Facebook Integration – AI Writing Assistant – Unlimited Monthly Emails |
Syncing is the most straightforward solution. Just select the Sync option and choose the options from the dropdown menu. You pick the segment, account, and Facebook audience you wish to target, click the Save button, and that’s it.
MailerLite offers simple advertising solutions, allowing you to target specific audiences instead of the masses. Consequently, it helps you focus your budget on campaigns that bring you money rather than spending on ads that produce zero results.
Pricing
The MailerLite’s free account supports up to 1,000 subscribers and 12,000 monthly emails. However, it lacks some essential marketing automations features, like Facebook Integration, Auto Resend Campaigns, and Dynamic emails.
The price of premium subscription plans depends on the number of subscribers. Hence, you can get all available features for 500 subscribers for only $18/m on the Advanced plan, which is something only the best small business marketing software solutions offer nowadays.
Pros
- Great for creating automated Facebook campaigns
- Available for free
- AI Writing Assistant for creating compelling content
- Unlimited users on premium subscription plans
Cons
- No newsletter templates on the free plan
Comparing the Top 10 Marketing Automation Solutions
Here’s a quick comparison of the best marketing automation solutions in 2024. Check the table below for more details.
| Marketing Automation Software | Best For | Starting Price | Contacts on Starter Plan | Free Version | Free Offerings | Top 3 Features |
| HubSpot | Best Overall | $18/m | 1,000 | Yes | – 2,000 emails per month – Two retargeting ads – 100 list segmentations |
– Reporting Dashboard – Website Traffic Analytics – Email Automation |
| Campaigner | Ecommerce | $59/m | Up to 5,000 | 30-day free trial | N/A | – Drag & Drop – Email Integration – Conversion Tracking |
| Mailchimp | Email Marketing | $13/m | Up to 500 | Yes | – 5,000 emails – 500 contacts |
– A/B Testing – Reporting & Analytics – Comparative Reporting |
| AWeber | Push Notifications | $12.50/m | Unlimited | Yes | 500 contacts | – Web-Push Notifications – Email Automations – Advanced Reporting and Analytics |
| Constant Contact | Social Media Campaigns | $12/m | Up to 500 | 60-day free trial | N/A | – A/B Testing – Social Media Integration – Automation Templates |
| GetResponse | AI Email Generator | $11.30/m | Up to 1,000 | 30-day free trial | N/A | – Autoresponders – AI Campaign Generator – Sign-Up Forms Generator |
| Systeme.io | Marketing Workflows | $27/m | 5,000 | Yes | 2,000 contacts | – A/B Testing – Workflows – Email Campaigns |
| Freshmarketer | Enterprises | $19/m | Up to 2,000 | Yes | – 100 contacts – 10,100 contacts for Shopify and WooCommerce |
– Transaction Emails – Advanced Metrics – Segmentation Based on Custom Events |
| Brevo | WhatsApp Campaigns | $25/m | Unlimited | Yes | – Unlimited contacts – 300 emails per day |
– Unlimited Time-Sensitive Emails – A/B Testing – Advanced Statistics |
| MailerLite | Facebook Campaigns | $18/m | Up to 500 | Yes | – 1,000 contacts – 12,000 monthly emails |
– Facebook Integration – AI Writing Assistant – Unlimited Monthly Emails |
What’s the Best Free Marketing Automation Software to Use?
Our experts have identified System.io as the best free marketing automation software in 2024. Its free plan offers comparable value to the top automated marketing platforms.
In the broader picture, Systeme.io goes beyond being a platform for marketing automation – and its list of cost-free features covers different areas, like marketing, sales, and ecommerce.
Systeme.io is one of the best personal website builders, which allows you to create an SEO-friendly website with unlimited blog posts for free. You can test your website and optimize your SEO strategy using its A/B Testing solution.
You can create a custom domain and run your affiliate program at no cost while enjoying 24/7 support from the friendly and knowledgeable Systeme.io consumer team.
Once you create your website, you can create an engaging marketing campaign using automation rules, email campaigns, and workflows at no cost. In addition to all this, online stores can implement Stripe, Paypal and Razorpay on their platforms for free.
Naturally, there are some limitations. For instance, most of these features are available for one-time use only. This is enough for beginners to get a sense of the market and try out their ideas. However, once the business starts to grow, opting for a paid account is the only thing that makes sense.
Systeme.io has you covered here as well, and you get lots more options as you upgrade through the subscription plans. For example, the Unlimited plan costs only $97/m and gives you the freedom to use all the available features an unlimited number of times – which is priceless.
How to Choose the Best Automated Marketing Solution for Your Business
Choosing the right marketing automation tool can help your business in many ways, no matter how big or small it might be. Here’s what to look for when choosing the best marketing automation software for your business:
- Pricing – Pick a solution that provides the most value for your business at the lowest cost. Research what platforms offer at different levels to get what you need without paying for additional services.
- Ease of Use – When choosing an automated software for marketing, it’s always good to pick the one with the most templates. As a result, you can create more marketing campaigns in a shorter period and focus your efforts elsewhere.
- Reputation – Read our reviews better to understand the advantages of automated software for marketing. However, you should also read the cons section, find out what’s missing from the picture, and avoid paying for services that don’t bring value to your business.
- CRM Integration – A marketing automation system is best used with a marketing automation CRM. This way, you not only boost the audience reach and increase your traffic but also improve cooperation between different departments and deliver a seamless customer experience.
In addition to the vital aspects mentioned above, it would be a good idea to choose a platform that offers 24/7 customer service in case something goes wrong.
If you have a larger company with 20+ employees, it would be beneficial to pick an automated marketing tool offering personal and corporate training to accelerate the software adoption.
Best Marketing Guides
If you want to learn more about marketing and improving the communication between your sales and marketing departments to maximize conversion rates, take a look at the expert guides we’ve put together:
- Best CRMs for Marketing Automation
- Best Email Marketing Platforms
- Best Ecommerce CRM Software Products Reviewed
- The Best Call-Tracking Software
- Best CRM Software Solutions Compared
Conclusion – What is the Best Marketing Automation Software to Use in 2024?
Getting a marketing automation system reduces the time you’ll need to spend on repetitive tasks like sending personalized emails and posting on social media. Automated marketing software does the legwork for you and puts your campaigns on autopilot.
Our experts have tested dozens of marketing automation tools and picked HubSpot as the best in the business.
HubSpot allows you to create automated email campaigns and customize workflows to increase reach and lead generation. On top of that, it provides you with detailed reports and analyses to improve your marketing efforts and effectively capture more leads.
You can create different forms and custom reports per your KPIs and gather customer data with pinpoint precision. Finally, it allows you to use bot builders to eliminate routine tasks and create automated campaigns to drive your conversion numbers forward.
Don’t waste time. Get the best marketing automation software now.
Marketing Automation FAQs
What are marketing automation tools?
Is CRM and marketing automation the same thing?
What is the most common use of marketing automation?
Who offers the best marketing automation software for small businesses?
How do you automate marketing?
What are B2B vs. B2C marketing tools?
References
- Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships (National Library of Medicine)
- The Effects of Marketing Automation on a Company’s Business (Lappeenranta University of Technology)
- Meta to Expand WhatsApp Channels to more than 150 countries (Reuters)
- Number of monthly active Facebook users worldwide as of 2nd quarter 2023 (Statista)
