When you buy through affiliate links in our content, we may earn a commission at no extra cost to you. Learn The best email marketing platforms help businesses craft engaging marketing campaigns through promotional emails, newsletters, and targeted advertising.
With these tools, businesses can ramp up their automation game, increase lead generation, and even integrate with social media platforms and online stores for increased reach.
However, with so many platforms around, finding the ideal solution can be a challenge. In this guide we have tested and compared the best email marketing platforms based on criteria like affordability, email send capacity, automation and integrations offered, and customer support.
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The Top 10 Best Email Marketing Services
Here’s a quick round-up of the top email marketing platforms and who their unique features:
- HubSpot — Best email marketing platform for ease of use and brand recognition
- Campaigner — Best Email Marketing App for Building long-term customer relations
- Mailchimp — Powerful Business Email Marketing System with Multivariate Testing
- Aweber — Excellent Marketing Email Software for Automation
- Constant Contact — Comprehensive Marketing Tool with Social Media & SEO Management
- GetResponse — Great Email Marketing Campaign Designer with Spam Protection
- Systeme.io — Best Free Email Marketing Tools with Powerful Analytics
- Freshmarketer — Best Email Marketing Tools for Small Businesses
- Brevo — Top Email Marketing Tool for Omnichannel Communication
- MailerLite — Best Email Marketing Software for AI Integration
Why Email Marketing is Important
Email marketing is an indispensable part of any sales effort as it’s one of the most effective ways to connect with your audience and nurture customer relationships.
You can reach your subscribers directly in their inboxes with personalized emails, delivering valuable content, promotions, and updates. This direct line of communication fosters trust and keeps your brand front of mind.
It’s also highly cost-effective, offering a high return on investment (ROI). It allows you to segment your audience, send targeted messages, and track engagement, enabling you to refine your marketing strategy over time.
Whether you’re a small business looking to grow or an established brand aiming to stay connected, email marketing is a powerful tool to drive engagement, build loyalty, and boost sales.
The Different Types of Email Marketing
There are various types of email marketing campaigns, and each one serves a distinct purpose. Here are the most notable types:
- Welcome Emails: Welcome emails are sent to new subscribers or customers. They introduce your brand, set expectations, and often include a warm greeting or special offer to encourage further engagement.
- Promotional Emails: These emails promote products, services, or special offers to drive sales and revenue. They can include discounts, product highlights, or limited-time offers.
- Cart Abandonment Emails: Cart abandonment emails target customers who have added items to their online shopping carts but have not completed the purchase. These emails aim to recover potentially lost sales by reminding customers to complete the transaction.
- Re-Engagement Emails: Re-engagement emails are sent to inactive subscribers or customers. They aim to win back their interest and encourage them to re-engage with your brand. These can include exclusive offers or personalized content.
- Sponsorship Emails: These emails involve collaborating with another brand or partner to promote each other’s products or services. It’s a mutually beneficial marketing tactic that expands your reach to a new audience.
- Lead Nurturing Emails: Lead nurturing emails are part of a strategy to educate and engage potential customers over time. They provide valuable content, such as educational resources and product information, to move leads through the sales funnel.
- Transactional Emails: These emails are automated and triggered by specific customer actions, such as purchase confirmations, shipping notifications, or password resets.
- Dedicated Emails: Dedicated emails are standalone messages that focus on a single topic or offer. They are often used for important announcements, product launches, or exclusive promotions.
- Survey Emails: Survey emails are used to gather feedback from customers and subscribers. They help businesses understand customer preferences, improve products or services, and enhance customer satisfaction.
The Top 10 Best Email Marketing Services Shortlisted
Eager to get your business the best email marketing software? Our in-depth reviews of our top picks highlight their top features, pricing, and their pros and cons.
1. HubSpot — Best Email Marketing Platform for Ease of Use and Brand Recognition
| Best For | Ease of use and branded emails |
|---|---|
| Free Plan | ❌ |
| Price From | $18/month |
| Contacts on Starter Plan | 1,000 contacts |
| Standout Features | Email health reporting, Add smart rules, Email reply tracking |
HubSpot is an outstanding email marketing platform – and its email insights are the best we’ve seen. Labeled as “Email Health Reports,” you’ll learn everything you need to know about your email performance.
The platform also highlights action needed, work to be done, and on track. You’ll also receive a complete health breakdown with metrics for click-throughs, spam reports, bounces, opens, and unsubscribes. The only other tool that offers a similar depth of insight is Systeme.io.
Other features include an AI text generator, a drag-and-drop visual editor with pre-designed templates, and content personalization tools – and you can still personalize standard group emails with smart rules.
You can choose to show each user different content based on where they are in the sales funnel and customer lifecycle.
You can also create custom rules based on any other information from their contact record, which can tell you what they might be interested in. This will help you create the best subject lines and increase your email open rate.
HubSpot is known for having great free tools, and its email marketing offering is no exception.
You get a free email signature creator, including your name, designation, contact information, and anything else you want to add at the end of every email. You can then add it for Gmail, Outlook, Apple Email, or any other email provider.
HubSpot’s email marketing tools are provided under its general marketing plan, so you’ll have a ton of other marketing features in hand, such as SEO, video hosting, and a CRM – which is why it’s one of the best CRM solutions.
While there could be more focus on the email marketing features, HubSpot is a solid all-around marketing platform.
Pros
- Comes with tons of free tools
- Multi-level user management
- Email personalization with Smart Rules
- Detailed email performance analytics
Cons
- Less focus specifically on email marketing
2. Campaigner — Best Email Marketing App for Building long-term customer relations
| Best For | Building long-term customer relations |
|---|---|
| Free Plan | ❌ |
| Price From | $59/month |
| Contacts on Starter Plan | Up to 5,000 contacts |
| Standout Features | 900+ responsive times, Geolocation optimization, User management |
Campaigner helps you build a special bond with your customers with local optimization, which can be handled in two ways. Firstly, you can use the “Localization” feature to deliver content in a local language.
Secondly, you can use the “Geolocation” feature to optimize emails for the receiver’s geographical location. Once you have the location, you can create new content blocks for local holidays, festivals, and culture.
You can also geographically optimize the send times for your email. Suppose you have customers in different time zones and want to send New Year’s Wishes to everyone at midnight. Campaigner will deliver the emails on your behalf when the clock strikes 12 at each location.
Campaigner provides two tools to help you manage your subscribers better – a Suppression List and an Exclusion List. The suppression list is aimed at people who are inactive, marked as spam, or have invalid email addresses.
Continuously sending them emails might harm your reputation and reduce your deliverability rate. Using this suppression list, you can keep them out of your campaign.
The exclusion list, on the other hand, is for temporary restrictions. Suppose you’re promoting different products to men and women in your customer base.
When you’re sending out emails for women, you can put male contacts into your exclusion list and vice versa. This way, you can still bulk email your customers without spamming segments of your audience.
Designing a new email is also convenient with the Campaigner drag-and-drop editor, which is already loaded with 900+ pre-designed templates. These templates are responsive to common device types, and you’ll find plenty of diversity for different industries.
With its CDN Media Hosting feature, you can store all your images and files on Campaigner so that the emails will load faster for your customers.
Pros
- Offers custom plans
- 900+ responsive templates
- Helps with email localization
- Exclusion and suppression lists
Cons
- Cancelation requires 30 days notice
3. Mailchimp — Powerful Business Email Marketing System with Multivariate Testing
| Best For | Multivariate testing |
|---|---|
| Free Plan | ✅ |
| Price From | $13/month |
| Contacts on Starter Plan | 500 to 50,000 (with extra fees) |
| Standout Features | Send Time optimizer, Content optimizer, 300+ integrations |
Mailchimp is the ideal email marketing tool for companies that are figuring out the best way to approach their customers – and the best way is arguably through Multivariate Testing.
The platform lets you test up to eight different variations. With each change you make, Mailchimp will tell you how much of a difference it made in its impact on your customers.
Once you find your perfect audience and approach, Mailchimp will help you optimize your approach with its content optimizer and send time optimizer tools.
The content optimizer uses data from the best campaigns in your industry to suggest ways to improve your emails. It could be about your content’s readability, greeting style, or subject line.
The Send Time Optimizer, on the other hand, analyzes past engagement and pinpoints the perfect time to contact users. You can then schedule your emails so they reach their inbox at the same time each time you want to contact them.
Another feature that deserves a mention is MailChimp’s AI email writer, added after the rise of ChatGPT. You’ll find it in the email editor, where you can add a prompt, adjust the tone and language for your industry, and have the bot create a fresh email in seconds. It’s just as easy as it sounds.
Getting started is easy, especially with its phone and email support, which will be dependent on the plan you choose. You can also get a personalized onboarding experience spread across one to four sessions with all paid plans to help your team get better acquainted with the platform.
It’s not as comprehensive a platform as HubSpot, but MailChimp certainly has a strong offering. One drawback we’ve noted is that if MailChimp suspends your account for any reason, it can be hard to get back – and it can happen very suddenly.
Pros
- Comes with a generous free plan
- Test up to eight variations of the same email
- Create automated email flows
- Onboarding assistance
- Ample customer support available
Cons
- Reserves the right to cancel or suspend your account
4. Aweber — Excellent Marketing Email Software for Automation
| Best For | Automation |
|---|---|
| Free Plan | ✅ |
| Price From | $12.50/month |
| Contacts on Starter Plan | Unlimited |
| Standout Features | Behavioral automation, Dynamic email content, Sales tracking |
Aweber has one of the best-in-class automation tools in the industry, helping you save tons of time. Along with scheduling regular emails, it also lets you set certain common emails, such as a “Welcome” email or a “Thank You For Shopping” email on autopilot.
You can set which actions trigger these responses, and they will go out to the right customer automatically.
Let’s not forget behavioral automation — the ultimate trigger for your emails. It selects the right email to send to your customer based on their interaction. Suppose you have a fitness studio offering different classes, such as aerobics, Zumba, and kickboxing.
You can also create separate email templates for each of these classes. So the next time someone inquires about a particular class, say aerobics, Aweber will share your saved template automatically.
You can also jazz up your boring emails with Aweber’s AMP email technology. Using this, you can add carousels, buttons, and forms. It basically turns your emails from read-only to interactive, allowing your customers to complete actions within the email.
If your email account is connected to an online store, you can also use Aweber to track sales. All you have to do is go to Reports > Tracking > Sales Tracking.
Then, simply add the URL to the page visited by customers after orders are placed, such as an order confirmation page. Aweber will then calculate each hit on this page and let you know how many buyers you get every day.
Pros
- 600+ stock images to design templates
- Detailed deliverability reports
- Behavioral automation for emails
- Add dynamic content to messages
Cons
- Feature list can be overwhelming
- Steep learning curve
5. Constant Contact — Comprehensive Marketing Tool with Social Media & SEO Management
| Best For | All-in-one digital marketing solution |
|---|---|
| Free Plan | ❌ |
| Price From | $12/month |
| Contacts on Starter Plan | 500 |
| Standout Features | Social media integration, AI content recommendation, Email heat maps |
Constant Contact is ideal for users who want to handle all digital marketing campaigns from one platform. Here, along with email marketing, you’ll also be able to manage social media marketing and SEO.
Starting with email marketing, Constant Contact helps you create the perfect email copy with its heat map tool. It tells you the location of your most clicked links and sections.
So, for instance, if you see too many clicks when the link is provided right after the first hook line, it’s probably a good idea to paste all your links in the first section of your future emails.
It also helps you come up with the best subject line with A/B testing and AI recommendations. Personalization is especially helpful, automatically pulling user information from your database and adding it to messages to speak to the user directly. One shortcoming is the lack of tagging based on user behavior, though.
The platform enables you to manage Instagram, Twitter, Facebook, and LinkedIn. Create posts, schedule them, and check analytics to make improvements. SEO is only available with the Premium plan, but gives you step-by-step recommendations on improving your SERP ranking.
If you’re not too tech-savvy, using Constant Contact may be the easiest option, thanks to its user-friendly interface and excellent customer support. Onboarding support is available over phone or video calls, depending on the plan you choose.
Plus, you get constant support from the team throughout your plan’s duration over live chat and phone.
Pros
- Automatically resend unopened emails
- Heat maps tell you where most clicks happen
- Helps you manage social media and SEO
- Super-friendly customer support team with onboarding support
Cons
- No tagging system for user behavior
- No free plan
6. GetResponse — Great Email Marketing Campaign Designer with Spam Protection
| Best For | Stopping emails being marked as spam |
|---|---|
| Free Plan | ❌ |
| Price From | $15.58/month |
| Contacts on Starter Plan | 2,500 contacts |
| Standout Features | Spam protection, Click tracking, Ecommerce integration |
GetResponse ensures that every email lands directly in your user’s primary inbox with the help of its spam-checking tool, Spam Assassin. There are certain protocols that determine whether an email is spam or not.
So Spam Assassin goes through your email body, ensuring there aren’t any words or links that make you look like a spammer. Without this tool, half of your emails could be collecting dust in the Spam folder, and you might miss your chance with those customers permanently.
To help you build a rapport with your customers, it also lets you set up automated birthday emails for your users. Just create a standard birthday template for everyone and set it on autopilot while onboarding the new client — you’ll build quality relations while you sleep.
If you are an ecommerce store, contacting your customers about the latest stock is easier than ever with GetResponse’s Product Box tool. It’s an element you’ll find in your email editor.
Just drag and drop it in your email, and it’ll create a new section where your products will be displayed. If you have more than one store, click on the product box on the template to select which store you want to import from.
You can also check how your email shows up on the user’s device with its Inbox Preview tool, which is designed to work for most of the popular email platforms such as Yahoo, Gmail, and Outlook, and you can make sure your emails look stunning on every device.
Pros
- Display store products in emails
- Protects your emails from ending up in spam folders
- Inbox preview tool to ensure emails look good and fit on every device
- Set limits for distributing gift cards and coupons
Cons
- Company retains the right to reject your email lists
7. Systeme.io — Best Free Email Marketing Tools with Powerful Analytics
| Best For | All-in-one business management solution |
|---|---|
| Free Plan | ✅ |
| Price From | $27/month |
| Contacts on Starter Plan | 5,000 contacts |
| Standout Features | Unlimited storage, Send unlimited emails, Unlimited automation rules |
Systeme.io offers a generous free plan that allows you to send unlimited emails. Plus, it’s more than just an email marketing tool. For the same price, you’ll also have access to sales funneling, blog management, and ecommerce tools.
There’s a lot to be impressed with Systeme.io’s email marketing tool, starting with its powerful real-time analytics. All the important user behavior-centric calculations are done automatically by Systeme.io.
You’ll get ready-made charts depicting your sales, new leads, emails sent, emails opened, emails bounced, and the average percentage of spam reports per opened email — all in one place.
Reading the chart won’t take too long. At the top-right corner, you can see the overall increase or decrease in your performance. With such insightful details from your email campaigns, optimizing them for better results will be a cakewalk.
The next thing that caught our attention was the email builder — a comprehensive, drag-and-drop builder. On the left, you have element options such as images, buttons, and horizontal lines. You can drag these elements from the menu and place them where you want on your email copy.
Once you’re done editing, on the right side of the page, you’ll find options to optimize your contact settings, i.e., who to send the email to and a few more tools to personalize emails for the select group of users.
This email builder is easy to use and navigate through and is so resourceful that you don’t need any third-party tools to craft a winning email copy. That said, it doesn’t have the advanced features of platforms like HubSpot, MailChimp, and Aweber.
Pros
- Best-in-class email copy editor
- Unlimited file storage on every plan
- Comprehensive plans with more than just email marketing
- Simultaneously manage unlimited email campaigns, depending on plan
Cons
- Many advanced features, like Send Time optimization and AI email writing, are missing
8. Freshmarketer — Best Email Marketing Tools for Small Businesses
| Best For | Beginners who want a chatbot |
|---|---|
| Free Plan | ✅ |
| Price From | $19/month |
| Contacts on Starter Plan | 2,000 contacts |
| Standout Features | Custom domain for emails, Smart chatbots, Split Testing |
Freshmarketer’s email marketing tools are more suitable for a small business. You get up to 150+ ready-made email templates, replies, tracking, time-zone-based delivery, and transactional emails. But if you compare it with the other options on the list, it’s easy to spot that Freshmarketer is comparatively basic.
However, there are plenty of ways by which Freshmarketer makes up for this tiny shortcoming. For starters, it offers one of the best chatbots in the industry.
If your customers have a query and your agents are busy with someone else, these chatbots can step in and handle the conversation until someone from the team is ready to take over.
You can also create chat assignment rules, and the chatbot will then designate which agent should take over the chat based on this input. Chat assignments happen completely automatically so that no customer is kept waiting.
“Journey Emails” are another way to keep in touch with your customers during an automated sales funnel. These emails will be automatically triggered when a certain action happens, allowing you to interact with multiple customers at the same time.
Freshmarketer lets you create up to 25 custom email domains. For example, create separate email domains for your sales team and support team so that your emails know where to reach out to you when they have a specific department-related problem.
Freshmarketer also offers Split Testing, so you can send your incoming leads through multiple automated sales funnels. Create unique Journey Emails for each flow and then, depending on the response, select the best route for them.
Pros
- Lets you add up to 25 custom email domains
- Saved reply templates to reduce email response time
- Multilingual chatbots to keep your customers hooked
- Lets you create unique journey emails to keep in touch with your customers during automated sales flow
Cons
- Less focus on email marketing tools – an all-in-one marketing platform
9. Brevo — Top Email Marketing Tool for Omnichannel Communication
| Best For | Omnichannel communication |
|---|---|
| Free Plan | ✅ |
| Price From | $25/month |
| Contacts on Starter Plan | 2,000 contacts |
| Standout Features | Transactional emails, Email template gallery, Supports SMS and Whatsapp campaigns |
Bravo is ideal for businesses with an omnichannel approach. Along with email marketing, Brevo also offers SMS and WhatsApp campaign assistance under the same plan (including the free plan). With multiple modes of communication, you’ll have a better chance of striking a chord with your leads over at least one mode.
If you want to automate emails based on user behavior, Brevo has the right tool for you — Page Tracking. This tool tracks your leads as they are browsing through your website and tells you the right to send them a message.
For example, if users are going through your pricing list, the Page Tracking tool will let you know. Then, you can send them a custom email offering a personalized quote or a free discovery call to discuss further. Striking at the right moment reduces the chances of a good lead wandering off to a different service provider.
We also love Brevo for its Transactional email functionality. While you might find a basic Transaction Tool on every tool, only a few, like Brevo, have a plan completely dedicated to it.
Transactional Emails are automated emails that are triggered by certain actions or issued to complete a purchase. What makes them different from regular emails is they are time-sensitive.
Suppose your customer is locked out of their account and requests an OTP to log in. In that case, you‘ll need a Transactional Email to ensure on-time delivery.
You can get started for free and then use the custom slider on the pricing page to get a personalized quote based on how many Transactional Emails you need to send.
Pros
- Best tool to handle transactional emails
- Notable email template gallery
- Contact your client at the best time based on their behavior
- Can be used for SMS and WhatsApp campaigns, along with email marketing
Cons
- Landing page builder is only available in Business and Enterprise plans
10. MailerLite — Best Email Marketing Software for AI Integration
| Best For | Correcting links even after sending |
|---|---|
| Free Plan | ✅ |
| Price From | $10/month |
| Contacts on Starter Plan | Unlimited |
| Standout Features | Preference center, Passwords for pages, AI writing assistant |
MailerLite is one of the few email marketing platforms that has your back when you make mistakes in emails and, more importantly, helps you fix them.
If you send out an email with the wrong link or if the link is broken, you can still edit the link, and the change will be automatically reflected in the sent emails as long as they haven’t been opened. If you don’t see the “Edit” option beside a certain link, assume it’s too late.
It’s also ideal for those who need a creative hand to help them craft the best email copies for their target audience. If writing isn’t your best skill, you’ll definitely appreciate MailerLite’s AI assistant, which helps you write subject lines and content for your emails.
Using the tool is super simple. All you have to do is enter a keyword or short description that best describes your campaign, and MailerLite will have a freshly generated email ready for you in seconds.
To make the content resonate with your brand’s voice, you can select the tone of voice, type of campaign, and language you want to use.
It also has its very own image library where you can access more than 1 million free images, GIFs, and icons to make your emails more interesting.
Another benefit of using MailerLite is its preference center, which gives a lot more options to your subscribers to customize the type of content they get.
Instead of unsubscribing, they can simply choose to limit certain topics, change the topic, or reduce the frequency. This way, you can still maintain healthy contact without overwhelming them with your emails.
Pros
- Brilliant AI tools to help you write emails
- Password-protected pages available
- Access to 1m+ images and GIFs for free
- Correct your links even after an email has been sent
Cons
- Limited templates for landing pages
Comparing the Market’s Best Email Campaign Software
Here’s a quick look at the key differences between each of our top picks so you can make an informed decision and start creating the best email marketing campaigns possible.
| Email marketing tool | Best For | Starting Price of Paid Plans | Contacts On Starter Plan | Free Version |
| HubSpot | Best overall | $18/month – annual plan | 1,000 contacts | ✅ |
| Campaigner | Building long-term customer relations | $59/month | Up to 5,000 contacts | ❌ |
| Mailchimp | Multivariate testing | $13/month | 500 to 50,000 (with extra fees) | ✅ |
| Aweber | Automation | $12.50/month – annual plan | Unlimited | ✅ |
| Constant Contact | All-in-one digital marketing solution | $12/month | 500 | ❌ |
| GetResponse | Stopping emails being marked as spam | $15.58/month – annual plan | 2,500 contacts | ❌ |
| Systeme.io | All-in-one business management solution | $27/month | 5,000 contacts | ✅ |
| Freshmarketer | Beginners who want a chatbot | $19/month | 2,000 contacts | ✅ |
| Brevo | Omnichannel communication | $25/month | Unlimited | ✅ |
| MailerLite | Correcting links even after sending | $10/month | Unlimited | ✅ |
What’s the Best Free Email Marketing Tool to Use in 2024?
When considering the best free email marketing tool, HubSpot stands out as a top choice. It offers a comprehensive suite of email marketing features, all conveniently under one roof. With HubSpot’s free plan, you can send up to 2,000 emails monthly, manage over 100 lists, and access robust reporting capabilities.
HubSpot’s strength lies in its capacity to create automated email flows tailored to individual customer behavior, past purchases, and demographics, ensuring your campaigns reach the right audience at the right time.
While free email marketing tools like HubSpot are excellent for small businesses with limited needs, we recommend using paid solutions.
These generally offer more advanced features like segmentation, automated email responses, comprehensive analytical dashboards, and scalability to meet your business’s evolving needs.
How to Make Money From Email Marketing
Email marketing can be a profitable way of generating revenue. Here are several ways to make money from email marketing:
One of the most direct ways to profit from email marketing is by promoting and selling your own products or services. Craft compelling email campaigns highlighting the benefits and features of your offer and include clear calls to action (CTAs) to encourage conversions.
Create exclusive, premium content that subscribers can access by paying for a subscription. Your paid newsletter can contain valuable insights, expert advice, or specialized information your audience is willing to pay for repeatedly.
Incorporate affiliate marketing into your email campaigns by including affiliate links to products or services related to your niche. When subscribers make purchases through your affiliate links, you earn a commission.
Once a customer has made a purchase, use email marketing to upsell them on complementary or upgraded products or services. Highlight the added value they’ll receive and make it easy for them to make additional purchases.
Partner with relevant businesses or advertisers to include sponsored content or advertisements in your emails. Ensure the content aligns with your audience’s interests and preferences to maximize engagement and revenue.
If you offer a range of products or services, use email marketing to cross-sell related items to your existing customers. Tailor your recommendations based on their previous purchases or browsing behavior.
Implement psychological principles in your email marketing campaigns, such as limited-time offers, social proof (customer reviews and testimonials), and compelling visuals and storytelling to engage and persuade your audience.
How to Choose the Best Mailing List Service
Selecting the best mailing list service for your needs is crucial for effective email marketing. We’ve listed the key features to consider, whether you’re looking for an email blast service or the top email newsletter service provider.
When selecting an email marketing service provider, carefully assess its features to ensure they align with your needs. Look for options that offer list segmentation, automation, personalization, A/B testing, and integration capabilities.
Consider whether the service provides advanced analytics and reporting tools to track the performance of your email campaigns.
Also, consider how well the mailing list service integrates with other tools and platforms you use, such as the best CRM software, ecommerce platforms, or marketing automation systems. Seamless integration streamlines data transfer and ensures consistency across your marketing stack.
User-friendliness is essential for efficient email marketing. Assess the ease of use in terms of creating and customizing email templates. Look for drag-and-drop editors that simplify the design process, especially if you have limited design experience. A user-friendly interface and template library can save you time and effort.
Pay attention to pricing structures – some services charge based on the number of subscribers, while others charge based on the number of emails sent. Consider any additional costs, such as fees for exceeding subscriber limits or sending more emails than your plan allows.
Look for providers that offer flexible pricing tiers or plans, allowing you to accommodate a growing audience without significantly increasing costs.
Automation features, including autoresponders and drip campaigns, enable you to send personalized emails based on subscriber behavior.
If you plan to send automated, targeted emails based on subscriber behavior and triggers, choose a service that offers robust marketing automation features. This can help you save time and improve engagement.
Responsive customer support is essential if you encounter technical issues or need assistance with your email campaigns.
Check if the provider offers multiple support channels, such as support by chat, email, and phone, and if they have a reputation for providing helpful and timely support. This can be crucial for solving any unexpected challenges that may arise.
