New Betting Sites in the UK September 2024

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Although they have just entered the market, new betting sites in the UK offer numerous advantages, including innovative features, great bonuses, and user-friendly interfaces. Discover the benefits of these exciting new platforms and see our best picks below.

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Advantages of New UK Betting Sites vs Older Bookmakers

You might wonder why you should consider new betting sites UK options over traditional brands. Newer bookmakers offer unique advantages over their more-established counterparts, including the following:

  • Larger bonuses & more promotions – New UK betting sites usually provide significant sign-up bonuses to attract customers. They may follow up with frequent promos to retain newly acquired punters.
  • Superior odds – Another common new betting sites UK trait is providing better odds than the competition. For example, a newer operator may feature exceptional prices in football and rugby markets to stand out.
  • Wide sports selection – New sports betting sites in the UK typically make a splash with their market selections. They’ll provide niche sports like badminton, darts, and volleyball in addition to popular sports.
  • The latest features – You can expect plenty of UK new betting sites features when joining a recently launched sportsbook. These operators offer standard features (e.g. live betting, cash out) and less-common extras (e.g. bet builder, in-app live streaming).
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Of course, the new UK sport betting sites experience isn’t always perfect. You’re taking a chance on these bookmakers because they haven’t withstood the test of time. Furthermore, they have not been around long enough to accumulate many expert and customer reviews. We recommend weighing the following pros and cons when you’re deciding on the latest betting sites.

Pros pros
  • Impressive welcome bonus & promos
  • Better odds than the competition
  • Plenty of sports markets
  • Several notable sportsbook features
Cons cons
  • Not established like long-running bookmakers.
  • Few expert & user reviews to rely on

New UK Betting Sites Bonuses & Promotions

The new betting sites UK bonuses are often among the best in the industry. Let’s discuss what to expect regarding promotions at newly launched sportsbooks.

Welcome Bonus

A welcome bonus is typically the best offer available at an online sportsbook. It provides a free bet or matched deposit bonus after you make your first deposit. Here’s an example:
  • A bookmaker offers a Bet £10, Get £50 welcome deal.
  • You place the minimum £10 qualifying first wager.
  • The sportsbook gives you a £50 free bet.

Brand new betting sites in the UK tend to feature stronger welcome bonuses than long-running operators. For instance, we’ve seen older sportsbooks offering less-appealing Bet £10, Get £10 welcome promos.

Matched Deposit Bonus

A matched deposit bonus matches your deposit by a certain percentage up to a max amount. Here’s an example:
  • An online sportsbook offers a 50% matched bonus up to £100.
  • Your first deposit is £100.
  • You receive a £50 bonus.

Most bookmakers go with the Bet X, Get X style of bonuses covered before. However, some new betting sites UK promotions feature lucrative matched bonuses. Again, the idea is to stand out from established brand names and attract more bettors.

You must meet rollover before cashing out money from these offers (e.g. £50 bonus x 8x rollover = £400 must be wagered). Even with the rollover requirement, these promotions are still worthwhile.

No Deposit Bonus

No deposit bonuses are appealing because they don’t require financial risk. Instead, you get a small bonus (e.g. £10) after completing registration. Whilst a no deposit offer sounds like a perfect opportunity, it comes with two problems:
  1. No deposit bonuses are rare.
  2. They carry strict terms like high rollover (e.g. 15x the bonus).

Despite the rarity issue, new UK sports betting sites occasionally provide a no deposit offer to attract customers. We strongly suggest taking advantage of these bonuses whenever you find them, even with the strict terms and conditions.

Free Bets

This promo is one of the most common among UK betting sites new and old alike. It lets you make a free bet and keep winnings minus the stake. Here’s how free wagers work:
  • A sportsbook gives you a £20 free bet.
  • You place your wager at 1.8 odds and win.
  • You collect £16 in winnings (the £20 stake disappears afterward).

You must normally place your free bet at minimum odds, such as 1.6 or greater. This stipulation prevents you from wagering on near-guaranteed favourites (e.g. 1.1 odds) to ensure winnings. New online betting sites in the UK are often more lenient on minimum odds (e.g. 1.4 or greater) and feature larger free bets.

Odds Boosts

Many UK sports betting sites provide boosted odds on certain bets as promotions. Here’s a sample odds boost:
  • Arsenal 1.45
  • Draw 4.3
  • Everton 6.5

Everton is already a sizable underdog with a large potential payout in this Premier League match. However, a sportsbook could make the Blues even more attractive by boosting their odds to 8.0. You’ll find an abundance of opportunities like this at UK new betting sites.

Accumulator Insurance

Accumulators are always tough because you can’t lose any of the 4+ legs on your ticket. However, you can make winning a bit easier with accumulator insurance (a.k.a. Acca insurance). This promo usually refunds the bet if your accumulator loses by one leg. Here’s how Acca insurance works:
  • You put five picks on a £20 Acca ticket.
  • The sportsbook offers insurance if your bet loses by one leg (min. 1.7 odds).
  • You miss by one pick, and the bookmaker refunds your £20 stake.

Although not as exciting as free bets, Acca insurance is still worth considering when you’re checking out new sport betting sites UK promotions.

Rewards Club

Loyalty programs offer rewards based on your betting volume. Common perks from sportsbook rewards clubs include:
  • Free bets
  • Birthday gifts
  • Special matched deposit bonuses
  • Faster withdrawals
  • Dedicated VIP host
  • Tickets to matches

The new UK betting sites experience usually includes a rewards club. In some cases, the perks that you receive from these programs exceed what’s offered at older sportsbooks.

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Supported Payment Methods at New Betting Sites in the UK

The best new betting sites in the UK accept a variety of payment options. Therefore, you should not have any problem moving funds to and from these bookmakers. As we’ll cover below, though, not all industry-popular banking methods are available at the latest betting sites.

Traditional Payment Methods

New and old UK betting sites had to stop accepting credit card deposits in 2020. They do accept bank transfers, though, which are among the most-popular options for deposits and withdrawals. Many bettors appreciate the security and simplicity of bank transfers. On the downside, these payment methods can take 2-3 days to complete. The wait time still doesn’t seem to bother punters.

Cryptocurrencies

Cryptocurrencies are highly common at international online sportsbooks due to their fast transactions and lack of middlemen.

However, the UK Gambling Commission (UKGC) has not approved crypto for the British market due to anti-money laundering standards. This means you can only pay by cryptocurrencies at betting sites that are licenced outside of the UK. Available coins often include:

  • Bitcoin
  • Bitcoin Cash
  • Cardano
  • Dogecoin
  • Ethereum
  • Litecoin
  • Shiba Inu
  • Tron
  • XRP

eWallets

An eWallet stores your bank account and/or credit card information, thus allowing for quick deposits and withdrawals at new betting sites in the UK. The drawback to eWallets is that their fees are moderately high at up to 3%.

Assuming you’re okay with the fees, you might consider using Neteller, PayPal, and Skrill for payments at betting sites. These options are especially good for withdrawals because they usually allow for payments within 24 hours.

Prepaid Cards

A prepaid card accomplishes two goals when depositing at new sports betting sites in the UK:

  1. Instant transactions.
  2. No giving out bank account or credit card details.

To begin using a prepaid card, you visit a corner shop and load money onto it via cash. The next-and-final step involves visiting the relevant sportsbook and entering the card’s 16-digit PIN to deposit. You can use Paysafecard at many online bookmakers if you’re interested in this simple process.

Other Payment Options

The new online betting sites UK payment methods often expand beyond that of older bookmakers. In addition to the banking options covered above, newer operators may offer:

  • Digital wallets – You can link your credit card to a digital wallet like Apple Pay or Google Pay and place betting deposits (similar to eWallets). The one drawback is that digital wallets are unavailable for cashouts.
  • Instant bank transfers – If you don’t like the average wait time of 2-3 days on standard bank transfers, you can opt for the instant variety. Sofort and iDEAL are two popular ways for making fast new sports betting sites UK transfers.
  • Mobile billing payments – Services like Boku and Payforit let you add sportsbook deposits to your mobile phone bill. You can then pay off the deposit when your phone payment is due.

Top Sports to Bet on at New UK Betting Sites

Most brand new betting sites in the UK launch with deep coverage of the nation’s favourite sports. You can see what newer operators have to offer for top sports below.

Football

According to Mori SportsTracker statistics, almost half of the country watches football. Many of these same viewers are also interested in wagering at UK football betting sites.

Any decent bookmaker will cover top leagues like the Premier League, Bundesliga, Serie A, and Spanish La Liga. However, the new football betting sites UK coverage typically goes beyond the basics to include more leagues like:

  • Austrian Football Bundesliga
  • Greek Super League
  • Polish Ekstraklasa
  • Portuguese Primeira Liga
  • Romanian Liga
  • Scottish Premiership
  • Swiss Super League
  • Turkish Süper Lig

You can expect the new football betting sites UK experience to include many prop bets and live wagers on major events, such as:

  • Africa Cup of Nations
  • Confederations Cup
  • Copa Libertadores
  • Pan American Games
  • Olympic Football Tournament
  • UEFA Champions League
  • UEFA European Championship
  • World Cup
  • Women’s World Cup

Click on our guide to find out more about how to bet on football.

Horse Racing

Whether you’re looking for horse racing betting not on Gamstop or the UKGC-regulated variety, you’ll have no trouble finding races to wager on. Notable events available at older and new horse racing betting sites in the UK include:
  • Belmont Stakes
  • Breeders’ Cup
  • Dubai World Cup
  • Grand National
  • Kentucky Derby
  • Saudi Cup

We especially like the new horse racing betting sites UK markets because they go beyond just the high-profile races. Other events that you’ll find odds on at newer bookmakers include:

  • Auckland Cup
  • Australian Cup
  • Canadian International Stakes
  • Grand Prix de Paris
  • Hong Kong Cup
  • Irish Derby
  • Japan Cup
  • Queen Anne Stakes
  • Santa Anita Handicap
  • Yorkshire Oaks

Find out how to bet on horse racing here.

Golf

Golf has always held a special place in the UK, especially since it was born in Scotland. It gets plenty of coverage at betting sites here, most notably when the following four Majors roll around:
  • Masters Tournament (Augusta, Maine, US)
  • Open Championship (UK – course varies)
  • PGA Championship (US – course varies)
  • U.S. Open (US – course varies)

Most new UK betting sites cover lots of other PGA Tour tournaments throughout the years, such as:

  • Arnold Palmer Invitational
  • DP World Tour Championship
  • Farmers Insurance Open
  • FedEx Tour Championship
  • Memorial Tournament
  • Players Championship
  • RBC Heritage
  • Ryder Cup

Boxing

Born in private clubs in London, pro boxing has long been a huge sports betting draw. It’s even the biggest talk in sports gambling when a major title fight approaches. This is especially true of title bouts in boxing’s most-popular divisions, including heavyweight, middleweight, welterweight, light heavyweight, and lightweight.

The UK has never had trouble producing top-ranked fighters, including more-recent legends like Tyson Fury, Anthony Joshua, Ricky Hatton, Lennox Lewis, and Joe Calzaghe. Its boxing success has made the sport highly regarded at new online betting sites in the UK.

Tennis

Tennis is another sport that can bank on its British history to draw punters. The modern game originated on Birmingham grass courts in the late 19th century and has remained popular ever since. Some of the best British players to pick up a racquet include Andy Murray, Fred Perry, Tim Henman, and Sue Barker.

Both men’s (ATP) and women’s (WTA) tennis attract considerable betting action. This is especially the case during the following four Grand Slams:

  • Australian Open (Melbourne)
  • French Open (Paris)
  • U.S. Open (New York City)
  • Wimbledon (London)

Click here to learn more about how to bet on tennis.

Cricket

Cricket is in the top 5-7 sports in the UK, putting it on the fringe of extensive betting coverage. UK new betting sites are most likely to dedicate more space to cricket, given that they try recruiting customers with wider offerings.

This sport offers popular leagues around the globe, including the Indian Premier League (IPL), Big Bash League (BBL), and Caribbean Premier League (CPL). It also features several major tournaments, such as:

  • ICC Men’s Cricket World Cup
  • Ashes Series
  • T20 World Cup
  • ICC Champions Trophy

Rugby Union

According to the Mori SportsTracker stat cited before, rugby is the second most-popular UK sport by viewership behind football. Therefore, you’ll be hard-pressed to find new UK sports betting sites that don’t thoroughly cover this market.

The game breaks down into two distinct formats, including Rugby League (13-player teams) and Rugby Union (15-player teams). The latter is the most popular in the UK and most other countries. Premiership Rugby is the top UK pro level and includes the following teams:

  • Bath
  • Bristol
  • Exeter
  • Gloucester
  • Harlequins
  • Leicester
  • Newcastle
  • Northampton
  • Sale
  • Saracens

Other Sports

Again, the new betting sites UK market selection is impressive, featuring more than just the top-tier sports. Here are other notables that you’ll find among the betting sites in the UK new crowd:
  • Darts – Plenty of pro darts competitions run throughout the year, including the renowned PDC World Championship.
  • Badminton – The singles and doubles versions of pro badminton are semi-popular at British bookmakers.
  • Snooker – You can wager on the World Snooker Championship and other high-profile tournaments involving this cue sport.
  • Swimming – The UK is one of the more-passionate countries about swimming, which translates to decent wagering popularity.
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Types of Bets at New Betting Sites in the UK

The latest betting sites are good at offering a variety of wager types. You can see examples of prominent wagers at new UK sports betting sites below.

Match Result (1×2)

Football and rugby matches feature plenty of draws, which would normally result in many unresolved bets and returned stakes. A match bet (a.k.a. 1×2) solves this by including a separate outcome for draws. You can see what a 1×2 wager looks like below:

  • Aston Villa 4.1 (a winning £10 bet would deliver £41)
  • Draw 4.75 (a winning £10 wager would provide £47.50)
  • Liverpool 1.75 (a winning £10 bet would deliver £17.50)

Handicap

To understand what handicap betting is you first need to know that a handicap (a.k.a. spread) gives the underdog extra points and takes points away from the favourite. The underdog can lose by a certain number of points and still deliver you a win, whilst the favourite must win the match by a greater margin. Here’s a rugby handicap bet example:

  • Harlequins +4.5 (1.91) – The Harlequins can lose by 4 points and still win your wager.
  • Northampton -4.5 (1.91) – The Saints must win by at least 5 points for a successful bet.

Totals

This bet involves predicting if two sides will combine for over or under a given point/goal total. Here’s an example:

  • Chelsea vs. West Ham
  • Over 2.5 goals (1.87) – You need both sides to score at least 3 goals to win.
  • Under 2.5 goals (1.95) – You need these teams to score less than 2 goals.

Prop Bets

A prop bet revolves around an outcome not associated with the match winner. It commonly involves statistical performances of individual players or teams. Here are examples of player and team props:

  • Bruno Fernandes to assist: Yes 3.0 / No 1.39
  • Will Bristol score first against Leicester: Yes 1.82 / No 2.03
  • Erling Haaland over 1.5 shots on goal: Yes 1.89 / No 1.95

Accumulators

With an accumulator, you put four or more selections on the same ticket. It’s a tougher wager to win than a double (2 picks) or treble (3 picks), but it can also offer much larger payouts. You can see an Acca example below:

  • Bath (1.85) to beat Gloucester
  • Tottenham vs Brighton: both teams to score (1.87)
  • Barcelona vs Girona: over 2.5 goals (1.92)
  • Cole Palmer to score a goal (2.89)
  • Potential payout on £10 bet = £191.96 (£181.96 profit) 

Bet Builders

A bet builder is a trending new sports betting feature. It lets you build an accumulator by using detailed options within the same match, across multiple matches, or even using multiple sports. Interested in creating Acca wagers through football, rugby, cricket, and tennis? Find one of our recommended new online betting sites in the UK offering this tool and start making your desired accumulators.

In-Play Betting & Live Streaming at New UK Betting Sites

Live streaming and in-play betting go hand in hand at brand new betting sites in the UK. You can read more on live streaming and betting below, along with info on cash out—one of the betting industry’s most popular features.

In-Play Betting

Live betting (a.k.a. in-play betting) is available at nearly all brand new betting sites in the UK. It gives you an opportunity to wager on in-game results as a match is happening. For example, you might be watching a football match early in the second half and wager on the next team to score. Or you may bet on which rugby player will get the next try.

In-play betting has revolutionized the new betting sites UK experience by providing more action than ever before. You can now find dozens of extra wagers on high-profile matches as they’re taking place. In the past, you could only make bets before a match started.

pros The big benefit to in-play wagering is that it provides more exciting betting possibilities. You may feel the momentum turning in the losing team’s favour, for example, and want to bet on them making a comeback. Live betting provides this through updated moneylines, 1×2 wagers, and more.

cons In-play wagering’s major drawback is that it can encourage too many bets. You are never at a loss for wagers with an in-play section. That said, we recommend setting up a strict bankroll and sticking with it.

Live Streaming

This feature lets you watch matches live through an online sportsbook. Preferably, you will have your pick between viewing matches through a desktop computer or mobile app—versus one or the other.

Live streaming is a perfect way to enhance your new sports betting sites UK experience. It allows you to view the action on the same device where you’re placing wagers. You can look for any momentum changes or in-game tips, then place a live bet based on your observations.

Cash Out

Cash out lets you settle a bet early and collect winnings (when ahead) or minimise losses (when losing). The available cash out odds will change based upon how events unfold involving your wager.

For example, your chosen UEFA team might be up by two goals, at which point you’ll get a generous cash out offer. If the other team draws the game, though, your odds and potential payout will be much less favourable.

Most new UK online betting sites offer this feature. We recommend looking into cash out whenever you’re interested in securing profits or recouping something in a hopeless situation.

How to Sign Up to a New UK Betting Site

With many bet types, bonuses, and payment options, you can see that the new betting sites UK offerings are tempting. If you’re interested in joining one of these bookmakers, you can see the general process for doing so below.

  1. Choose a New UK Betting Site: Plenty of new sport betting sites UK options are available, which makes it difficult to pick one. We’ve done the work for you and tested lots of bookmakers so you can just pick one of our recommended sites. But generally we suggest reading reviews and visiting online bookmakers yourself before registering and depositing. With due diligence, you should find one of the best new betting sites in the UK.
  2. Sign Up for an Account: Once on a sportsbook’s homepage, you can choose the sign-up (e.g. join) button. This action will bring up a registration form, which you fill out to become a member. Make sure all of your details are correct so that no payment or bonus issues arise later.
  3. Enter a Bonus Code: You may need to enter a promo code to qualify for a betting sites UK new bonus deal. Many bookmakers have you input the bonus code during registration.
  4. Make a Deposit: This step requires visiting the cashier, choosing a payment method, and entering your desired deposit amount. Remember to deposit at least enough to qualify for the welcome bonus. Also make sure the payment option you choose actually qualifies for the bonus, as some methods might be excluded.
  5. Visit the Sportsbook & Place a Bet: You’re ready to start placing wagers after signing up and depositing. As covered before, you should have many markets to choose from at new online sportsbooks.

Tips for Success at New UK Sports Betting Sites

You can’t guarantee new online betting sites winnings through tips alone. Nevertheless, you can begin laying the foundation for future success through the following advise:

  1. Grab bonuses at multiple UK new betting sites – As explained earlier, welcome bonuses are the top offers at new online sportsbooks. Therefore, we recommend joining multiple UK betting apps and capitalising on their welcome offers.
  2. Shop for the best odds at these sites – Another reason for registering at multiple online bookmakers is to quickly jump between them in pursuit of better odds. Sportsbooks can differ slightly on prices, allowing you to shop for the best available odds.
  3. Don’t get carried away with accumulators – Acca bets are intriguing because they offer big potential payouts for relatively small wagers. However, the bookmaker’s average profit margin on a 4-leg Acca can be 20% or higher.
  4. Choose legit new bookmakers – We suggest starting your research with new UK betting sites by checking their licence. There is either UKGC-regulated bookmakers, which means these operators must abide by local laws and standards. Sportsbooks with Curaçao licenses, for example, are not subject to national laws but you can still rely on the sportsbook being trustworthy.
  5. Stick to your bankroll & use tools when necessary – You should map out a bankroll management plan to avoid the temptations of all the new betting sites UK features (e.g. in-play wagering). If all else fails, check out responsible gambling tools like deposit and betting limits at your favourite sportsbook.

Read more on how to win betting on sports in our extensive guide.

Responsible Gambling

The sports betting industry has made a stronger commitment to responsible gambling in recent years. That said, you can expect all new sports betting sites in the UK to feature tools and resources to help curb problem gambling.

Online bookmakers commonly offer deposit, time, and betting limits. They also let you take time outs, voluntarily self-exclude yourself, or even permanently close your account. Examples of resources provided by sportsbooks include:

The Best New Betting Sites in the UK – Our Verdict

You may hesitate to join new UK betting sites given that established options already exist. However, you might want to take the plunge when considering that newer bookmakers can have larger bonuses, more markets, better odds, and extra payment methods. After all, they are fighting with big, long-running brands to draw new punters.

Of course, you should still find whatever info is available before making a decision on a new betting site in the UK. We also suggest asking customer service a basic question through live chat to feel out the support team. If you’re still unsure, you might place a smaller deposit and see how things go. The upsides—lucrative promos, favourable odds, many banking options—are often worth the risk with new bookmakers.

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Affiliate Disclosure: Techopedia may receive advertising commissions for visits to a suggested operator through our affiliate links, at no added cost to you. However, all our recommendations are unbiased and follow a thorough review process. Gambling can be addictive, please play responsibly and you must be of legal gambling age.

Jeremy Olson
Sports Betting and Casino Expert
Jeremy Olson
Sports Betting and Casino Expert

Jeremy has been writing about gambling since 2004, when he began covering poker and casino games. He has since written and ghostwritten thousands of pieces involving casino games, poker, and sports betting. While he's covered strategy and news in the past, his key areas of focus today include how-to pieces, promotions, and reviews. Jeremy has also written for BasketballInsiders, Gambling.com, OnlineUnitedStatesCasinos, and Props.com.

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