{"id":60391,"date":"2024-10-18T06:36:57","date_gmt":"2024-10-18T04:36:57","guid":{"rendered":"https:\/\/www.techopedia.com\/es\/?post_type=definition&#038;p=60391"},"modified":"2024-10-18T11:40:24","modified_gmt":"2024-10-18T09:40:24","slug":"encuesta-linea","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/es\/definicion\/encuesta-linea","title":{"rendered":"Encuesta en l\u00ednea"},"content":{"rendered":"<h2><span id=\"que_significa_encuesta_online\">\u00bfQu\u00e9 significa encuesta online?<\/span><\/h2>\n<p>Una encuesta online es un <strong>cuestionario que el p\u00fablico objetivo puede rellenar a trav\u00e9s de <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/internet\">internet<\/a><\/strong>. Las encuestas online suelen crearse como formularios web con una <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/base-datos\">base de datos<\/a> para almacenar las respuestas y un software estad\u00edstico para proporcionar an\u00e1lisis.<\/p>\n<p>A menudo se anima a la gente a completar las encuestas online mediante un incentivo, como participar para ganar un premio.<\/p>\n<h2><span id=\"definicion_de_encuesta_online\">Definici\u00f3n de encuesta online<\/span><\/h2>\n<p>Las empresas suelen utilizar las encuestas online<strong> para conocer mejor los gustos y opiniones de sus clientes.<\/strong> Al igual que las encuestas tradicionales, <strong>las encuestas online pueden utilizarse de dos formas b\u00e1sicas: <\/strong><\/p>\n<ul>\n<li><strong>Para obtener m\u00e1s <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/datos\">datos<\/a> sobre los cliente<\/strong>s, desde informaci\u00f3n demogr\u00e1fica b\u00e1sica (edad, nivel de estudios, etc.) hasta datos sociales (causas, clubes o actividades que apoya el cliente).<\/li>\n<li><strong>Para crear una encuesta sobre un producto<\/strong>, servicio o marca concretos, con el fin de averiguar c\u00f3mo reaccionan los consumidores ante ellos.<\/li>\n<\/ul>\n<p>A diferencia de las encuestas tradicionales, las encuestas online ofrecen a las empresas una forma de tomar <strong>muestras de un p\u00fablico m\u00e1s amplio a un coste menor.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 significa encuesta online? Una encuesta online es un cuestionario que el p\u00fablico objetivo puede rellenar a trav\u00e9s de internet. Las encuestas online suelen crearse como formularios web con una base de datos para almacenar las respuestas y un software estad\u00edstico para proporcionar an\u00e1lisis. A menudo se anima a la gente a completar las encuestas [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"definitioncat":[62],"class_list":["post-60391","definition","type-definition","status-publish","format-standard","hentry","definitioncat-internet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beneficios de realizar una encuesta on line<\/title>\n<meta name=\"description\" content=\"Conoce las ventajas de las encuestas online, c\u00f3mo pueden utilizarse y cu\u00e1les son sus diferencias con las encuestas tradicionales.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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