CRM is at a pivotal point. Technology is ready for deployment – including AI – which could change how professionals work. However, companies need to totally reorganise their data – including how it is stored – in order to get the benefit of AI in particular. Deploying AI on messy or siloed data risks bad […]
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Halloween is right around the corner, and given the ongoing fear of job losses and the outright extinction of humanity, what could be more frightening these days than Artificial Intelligence (AI)? Of course, it would be awfully difficult to dress up as AI itself (although a nicely designed robot might do the trick), but there […]
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Customer experience has emerged as a crucial differentiating factor in the highly competitive business environment. Today’s customers want immersive and engaging experiences that come a long way from conventional brick-and-mortar retail outlets and Internet platforms. In response to the evolving requirements and expectations, transformative technologies, such as augmented reality (AR) and virtual reality (VR), are […]
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Businesses often struggle to convince sales staff that customer relationship management (CRM) is a worthwhile daily time investment, despite the benefits it promises: increased revenue, insight into client behaviors and preferences, and more effective marketing campaigns. However, CRM can be a significant investment, and it’s only effective when everyone in the organization – from the […]
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A few years ago, customer relationship management (CRM) efforts were reported as failures in terms of generating revenue, and the strategy was thought to be on the decline. But the ride isn’t over for CRM software. With the advent of social media and smartphones, businesses are reconsidering and re-evaluating CRM initiatives. The marketing and sales […]
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One of the biggest challenges every business faces is keeping up with competitors to allow a new product to emerge and establish itself on the market before a better alternative is out. Companies always struggle with deadlines — trying to make sure their software is ready before everyone else’s rolls out while being sure of […]
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]]>One of the biggest challenges every business faces is keeping up with competitors to allow a new product to emerge and establish itself on the market before a better alternative is out. Companies always struggle with deadlines — trying to make sure their software is ready before everyone else’s rolls out while being sure of […]
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Artificial intelligence (AI) is becoming a major player in the sales scenario, with major applications before, during and after the sale is done. From scavenging through big data that no human could ever analyze, to fully automating a process through intelligent, machine-learning bots, AI is already critical to bolstering a brand's marketing efforts. Often called […]
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The aviation industry, especially the commercial aviation sector, is constantly striving to improve both the way it works and its customer satisfaction. To that end, it has begun using artificial intelligence. Though AI in the aviation industry is still in the nascent stage, some progress has been made already as certain leading carriers invest in […]
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At first glance, many readers will incorrectly recognize the words "product management" as "project management" because, while project management is now a major part of the mainstream business world, product management still has not garnered the same attention as, say, inventory handling or a managing the supply chain. But this is changing, as business leaders […]
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Many businesses use point-of-sale (POS) software to ring up sales, but what some fail to realize is that these systems have functionality that far exceeds that simple act. POS software tracks sales data, applies discounts and promotions, retains customer information, generates sales forecasts and reports, manages inventory and performs analyses of cost, price and profit, […]
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Trouble ticket systems are one of the oldest tools in the IT business. They allow techs and other support personnel to quickly respond and remedy customer problems and issues. Another piece of software that has rapidly been gaining momentum is customer relationship management software (CRM). This type of software allows organizations to keep up with […]
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Big data is now an integral part of all business domains, and the customer service industry is no exception. This is one area where the impacts are direct, measurable and clearly visible. Data has been used in the industry for a while now, but the full potential is only measurable in the current scenario of […]
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Consumers use multiple touch points to obtain information, purchase products and exchange reviews. Many organizations are struggling to leverage social media technologies and to integrate systems for a better customer engagement strategy. (To learn more about customers and social media, see CRM Meets Social Media.) However, investing in the online communities and mobile devices will […]
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For many years, businesses have implemented customer relationship management (CRM) to increase revenue. Best practices and innovation in CRM strategies can help businesses gain and keep customers – and, therefore, profit. But simply using CRM doesn’t guarantee business benefits. Using CRM successfully involves planning, identifying clear business objectives and, most importantly, focusing on customers. Here […]
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Ask yourself what you could do better in your business or organization and the chances are a well-designed, implemented and managed customer relationship management (CRM) solution could help. For many, however, the concept of CRM conjures up little more than a glorified contact system, a modern-day Rolodex used only by the sales team. Webinar: The […]
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Enterprise resource planning (ERP) software and customer relationship management (CRM) software are often mentioned in literature and advertisements about enterprise computing. Although these two software solutions work toward the same purpose, they use very different approaches. CRM software refers to a collection of programs that are aimed at improving sales. CRM software is usually designed […]
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It used to be that customer relationship management (CRM) was all about a database of leads with contact information and other pertinent data. But CRM has undergone a lot of changes, not least of which is the fact that it’s gone social (much like just about everything else these days). And as more people flock […]
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