The best AI logo generator will allow you to create high-quality logos without paying for a professional designer or spending hours on upskilling. They’ll help you create memorable logos for personal projects, new business ventures, or as part of branding work.
Over the last year, we’ve seen a boom in these tools that allow you to quickly generate logos with prompts, many of which are free or offer free versions. Based on my testing of new, popular, and market-leading products, I’ve created this list of the best AI logo generators, which I’ve evaluated based on their range of edit options (customization), ease of use, uniqueness of output, and price.
The Best AI Tools for Logo Generation Tested By Our Experts
Looka — Best AI logo design generator for ready-made AI brand kits
The Top 7 AI Logo Generator Tools Ranked
After testing and comparing the leading artificial intelligence (AI) logo generator tools, I’ve found these to be the top seven options:
- Looka — Best AI logo design generator for ready-made AI brand kits
- Getimg.ai — Best free AI logo generator
- Hatchful by Shopify — Best AI logo designer for Shopify users
- Turbologo — Best AI logo generator for a wide image library
- Logo AI — Best AI business logo generator
- DesignEvo — Best AI logo maker for pre-built logo design ideas
- Tailor Brands — Best AI logo creator for maximum creativity
- Show Full Guide
The Best AI Logo Generator Reviews
Below are my in-depth reviews of the best AI logo generator tools so you can see what each tool is capable of to help you make an informed decision.
1. Looka — Best AI Logo Design Generator for Ready-Made AI Brand Kits
Starting Price | $20 |
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Free Version | ❌ |
Key Features | Unlimited changes, Business cards, Branded email signatures |
One-off Purchase | ✅ |
File Types | EPS, SVG, PNG |
Pros
- Easy to use
- Lightning-fast logo generation
- Endless customization options
- Generate a logo for free and purchase it later
Cons
- No text prompts for the AI logo generator
- Basic plan only offers PNG format
2. Getimg.ai — Best Free AI Logo Generator
Starting Price | $12/month |
---|---|
Free Version | ✅ |
Key Features | AI logo generation from text, 60+ AI Models, AI Editing |
One-off Purchase | ❌ |
File Types | PNG, JPG |
Pros
- Free 100 credits
- Ability to upload a reference image
- More room for creativity than other tools
Cons
- AI struggles with laying out text
- Steep learning curve
3. Hatchful by Shopify — Best AI Logo Designer for Shopify Users
Starting Price | Free |
---|---|
Free Version | ✅ |
Key Features | Free logo without watermark, Customization options, Integrated with Shopify |
One-off Purchase | ❌ |
File Types | PNG |
Pros
- Free logo without a watermark
- Quick and simple
- Decent level of customization
Cons
- Rather generic designs
- Requires a shopify account
4. Turbologo – Best AI Logo Generator for A Wide Image Library
Starting Price | $19.99 |
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Free Version | ❌ |
Key Features | Vector files, Full copyright ownership, Unlimited changes to the logo |
One-off Purchase | ✅ |
File Types | SVG, PDF |
Pros
- Variety of generated logos
- Hundreds of templates
- Thousands of icon options
- Advanced search, keywords, and tags available
Cons
- Logo editor is basic
- Pricier than other competitors
5. Logo AI — Best AI Business Logo Generator
Starting Price | $29 |
---|---|
Free Version | ❌ |
Key Features | Transparent PNG, Vector files, Logo animation |
One-off Purchase | ✅ |
File Types | SVG, JPG, PDF, PNG |
Pros
- Super easy to use
- Professional-looking, playful, and futuristic logos
- Animated logos for your site or ads
Cons
- Less customization
- Fewer industries than Turbologo
6. DesignEvo — Best AI Logo Maker for Pre-Built Logo Design Ideas
Starting Price | $24.99 |
---|---|
Free Version | ✅ |
Key Features | Up to 5,000px, Vector files, Copyright ownership |
One-off Purchase | ✅ |
File Types | JPG, PNG, PDF, SVG |
Pros
- Millions of icons in DesignEvo’s library
- Gradient colors for backgrounds and containers
- Simple, easy-to-use editor
- Wide variety of free logo design tips
- Free low-res logo
Cons
- Doesn’t auto-generate logos
- Logos are not unique
7. Tailor Brands — Best AI Logo Creator for Maximum Creativity
Starting Price | $2.50/month |
---|---|
Free Version | ❌ |
Key Features | High-res logo images, Professional design templates, Large icon library |
One-off Purchase | ❌ |
File Types | EPS, SVG, PNG |
Pros
- Describe your business to AI logo generator
- Extensive library of unique icons
- Three distinct logo types
- High-res logo with full ownership on Basic plan
- Big savings when billed annually/biannually
Cons
- Subscription-based
- Fewer industry-specific designs
The Best AI Tools for Logo Design Compared
Check out this comparison table of logo design AI generators to choose the best one for your business needs.
Providers | Looka | Getimg.ai | Hatchful by Shopify | Turbologo | Logo AI | DesignEvo | Tailor Brands |
---|---|---|---|---|---|---|---|
Best for | Ready-Made AI Brand Kits | Free Logo Generator | Shopify Users | Wide Image Library | Businesses | Pre-Built Logo Design Ideas | Maximum Creativity |
Starting Price | $20 | $12/month | N/A | $19.99 | $29 | $24.99 | $2.50/month |
Free Version | ❌ | ✅ | ✅ | ❌ | ❌ | ✅ | ❌ |
One-Off Purchase | ✅ | ❌ | ❌ | ✅ | ✅ | ✅ | ❌ |
Image File Types | PNG, SVG | PNG, JPG | PNG | SVG, PDF | SVG, JPG, PDF, PNG | JPG, PNG, PDF, SVG | EPS, SVG, PNG |
How We Review And Test AI Tools
We base our recommendations on first-hand testing. All the products we feature, have been tested based on the following criteria:
- Accuracy: The accuracy of every AI tool varies and is largely dependent on the AI model used and the quality of the input. We test each tool to gauge its accuracy across the tasks and use cases it supports.
- Performance: We also test how long it takes the AI tool to deliver results and weigh this time against the quality of the output. Quick results mean nothing if the output isn’t accurate, relevant, or what you expected.
- Ethical Considerations: We explore any issues with bias, transparency, and privacy to ensure we recommend only the best artificial intelligence solutions that take these ethical concerns seriously.
- User Experience: We test every AI tool on all the supported platforms to gauge its user-friendliness and whether it works as advertised. We also explore any online documentation available.
- Value for Money: We weigh the features, performance, and accuracy of the market’s best AI tools against their cost to determine their value for money. We also factor in the cost to scale with the platform.
- Features: We test every feature on offer with the service over a two-week period. This includes testing their functionality (whether it’s art generation, or voiceovers, for example) across all the platforms the tool supports.
- Security: From data privacy to ensuring the tools haven’t had a data breach, we take security seriously, checking their regulatory compliance and how vulnerable the AI models are to exploitation.
What are the Benefits of Using an Online Logo Generator?
To help you decide whether an AI logo maker is the right option for your brand, I’ve highlighted some of the top benefits of using AI to create your brand’s signature logo.
Using an AI logo maker is often more cost-effective than hiring a professional logo designer. They typically offer affordable subscription plans or one-off fees, making them more accessible to businesses with smaller budgets. You’ll be looking at a one-time fee between $10-$50 when using these AI logo tools, whereas a designer can cost anywhere from $300 to upward of $5,000, depending on the scope of the project.
AI logo makers can generate logos in minutes, which is particularly suitable for businesses that need a logo urgently or want to experiment with multiple design options without waiting for a designer to create each one manually. It’s incredibly easy to use, even without any previous design experience
Since using an AI logo maker allows you to create a logo without the intermediary involvement of a designer, you are free to experiment and customize your design as many times as you want.
You can edit the color schemes, fonts, and layout as many times as you want without needing to communicate with a third party. This level of flexibility encourages creativity, empowering you to find the perfect logo in your own time at no extra cost.
The Latest Updates in AI Image and Logo Generation
- September 3rd, 2024 — It’s announced that Canva, a popular design tool with a dedicated AI logo maker feature, is going to increase its Canva Teams plan subscription prices by 300%. The controversial move is said to see some plan prices increase from $120 to $500 a year. This is allegedly due to a huge rollout of new generative AI features, which the software design company has said justifies the new pricing because of the value they will bring users.
- August 28th, 2024 — Google’s Gemini platform restores its latest image generator, which faced backlash in February of this year due to its inability to generate images of white people and inaccurate image generations depicting people of color in Nazi uniforms. The feature was disabled, preventing any images of humans from being generated. After some revision, the Imagen 3 feature was rolled out this week.
- August 25th, 2024 — Midjourney’s CEO announced this week that users can now generate 25 free images using the industry-leading AI image generator. Previously, users had to create at least 10,000 images via Midjourney’s Discord to access the main Midjourney platform. This move democratizes access to the platform, allowing users to generate content without being restricted by technical or financial barriers to entry.
- June 17th, 2024 — An article is published analyzing how Apple’s new AI logos are deliberately intended to not be anthropomorphic to stray from the unnerving prospect of AI replacing human intelligence and human jobs. The Apple Intelligence and new AI-powered Siri logos instead use inviting ‘candy colors’ and gradients to portray an inviting, unthreatening presence.
Is A Free AI Logo Maker Worth it?
A free logo maker can be worth it. If you have a limited budget, this is an accessible way to achieve a professional-looking logo that forms the basis of your brand’s visual identity. They save time and effort, and best of all, they are totally free.
However, I did notice there are some drawbacks. You may get limited generations with a free tool, restricting the edits to your design. This may mean you have to compromise on a logo that isn’t exactly what you had in mind.
Many free logo generators also don’t allow you to use the logo without a watermark or attribution to them. Some don’t even allow you to download the logo without paying a one-off fee, so this is definitely something to consider before opting for the free option.
Three Important considerations when using AI to create a logo
While AI logo generators can be a lifesaver for getting your new business idea up and running quickly and cheaply, there are a few considerations you should make before opting for this route.
- AI may not be as creatively advanced as human designers, potentially leading to less imaginative designs.
- Avoid choosing designs that are similar to other businesses, especially iconic logos like those of social media platforms or brands like Coca-Cola. Similarly, try to avoid competitors’ colors and icons.
- Often, AI logo generators don’t create a one-off custom design, so businesses may end up with similar designs.
How to Choose an AI Logo Creator
When choosing an AI logo generator, evaluate the quality, creativity, editing freedom, and pricing plans. Remember that logos last for years and form the basis of your brand identity, so it’s important to choose the best tool. Here are some points to consider:
How user-friendly is the tool? You want to ensure that it’s easy enough to use so that you can achieve your desired results.
It’s important to ensure that the output created by the tool is completely unique and not repeated so that your brand’s visual identity is 100% original.
Does the tool offer an adequate range of edit options, such as color scheme, font, and design elements? It’s important to be able to make finer edits to achieve your ideal logo.
Be sure to check the copyright licensing of the logos you create with your chosen tool. Especially when working with free logo makers, the final result may not be yours to use without a watermark or attribution to the logo maker.
Cost is always a top consideration when making any business purchase. Check to see whether the tool offers a rolling subscription model, a one-off payment, and whether you have to pay extra for different usage rights.
Which file formats can you download your final logo in, SVG, JPG, PDF or PNG? Ensure your chosen tool offers the correct file format for your use case, whether it’s for print, web design, or social media.
A Quick Guide on How to Make a Logo with AI
In this walkthrough, I'll demonstrate how you can use Turbologo to generate a unique logo for your business.
Enter Your Business Name
First, Turbologo will ask for your business name and slogan if you have one. This will form the basis of your logo. If you don’t have a business name yet, you can use Turbologo’s Business Name Generator for some inspiration.
Define Your Industry
Turbologo offers a wide range of industries to choose from, including coffee shops, salons, dental practices. Select the option that best fits your business to tailor the design choices to your industry’s vibe.
Choose Color Inspiration
Your brand colors are a crucial element of your visual identity. Each color represents different qualities, so it’s important to take the time to decide which ones best represent your business. Fortunately, Turbologo has listed each color alongside the qualities it represents, making choosing a little easier.
Choose Icons
Based on the industry you provided, Turbologo will generate suggested icons for you to use in your logo. Since I decided to create a logo for my imaginary yoga studio, it came up with lotus flowers, yoga poses, and other relevant symbols. You can choose up to five icons to use in your final design.
Choose Logo
After you’ve programmed your preferences, Turbologo will generate a range of logos that you can choose from. If the results aren’t quite what you expected, you can select a different color scheme and change the icons to get new designs.
Edit Design
If you’ve found a basic design that you like, you can then go to the final stage, which is the editor. Here, you can put your own spin on the design by changing the shapes, font, color scheme, and add your own image files. Once you’re happy, you can download the logo in the file format of your choice.
FAQs
Can I use AI to create a logo?
Will AI generate unique logo designs?
Are AI-generated logos copyrighted?
What’s the best AI logo generator from text?
Can ChatGPT make a logo?
What is the best AI logo generator?
Can You Use Google Gemini or Claude AI to Generate Logos
References
- Machine learning, explained (MIT Sloan)
- What is Artificial Intelligence (AI)? (IBM)
- What is Stable Diffusion? (Amazon Web Services)